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REC 460 marketing chapter review Flashcards | StudBud
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REC 460 marketing chapter review
REC 460 marketing chapter review
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Questions
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Answers
1
How does the event image or brand begin?
a drawing
a coordinator
food trucks
the event mission, goal, and objectives
2
The goal of a marketing plan should focus on
adults spending money
simply getting the word out
kids attending
ensuring that attendance goals set are actually reached
3
Once an event is famous new marketing concepts are not necessary to attract participation.
True
False
4
What is a marketing plan meant to accomplish?
attract sponsorships only
entice restaurants to donate to the event
attract general public to the event, entice media coverage, lure sponsors
NADA CLUE
5
A good marketing plan will apply…
apply lots of money.
only inquire about volunteers
create an image first and foremost.
apply every available tool to see that the event succeeds.
6
This is used to pursue positive targeted media attention for the event.
Free promotional products
False Advertising
Political rallies
Public Service Announcement
7
What is the goal of media partnerships?
get free traffic security
increase event traffic and sales and to build the events' brand awareness.
get free parking for VIPs
get in kind services only
8
What is one of the first steps of marketing an event?
solely the demographic market
identify those the event is not intended for.
identify which media sources can reach the event's target market.
which food trucks to invite.
