stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
BMI3C Marketing Review Flashcards | StudBud
Explore
/
BMI3C Marketing Review
BMI3C Marketing Review
43 terms
·
StudBud Administration
·
56 plays
Imported from external platform
Flashcards
43 cards
F
Practice quiz
P
Host live
L
Questions
43
Answers
1
What is cost of goods sold?
The amount left after gross profit is calculated
Includes all the costs of production to bring the product to market
The amount of goods sold
Includes all inventory
2
When a company chooses an indirect channel distribution, they may .
Not use bricks and mortar
Control all aspects of delivery
Do geographic analysis
Save on start-up costs
3
Which of the 4 P's demonstrates how a product/service will be marketed to it's target market?
Promotion
Price
Product
Place
4
Which of the 4 P's deals with where a product/service is offered?
Price
Place
Promotion
Product
5
Which statement best describes a cause-related marketing collaboration?
Companies announce they are giving away free product to a charity.
Marketing with a purpose.
A team marketing effort between a for-profit and non-profit company
It asks consumers to go out and donate to a specific charity.
6
Which strategy occurs when a product is marketed to retailers instead of end users?
Promotion
Push
B2B
Retail
7
Rivalry is when
companies compete which each other for specific resources
customers get into conflicts with one another
a new product is introduced
customers compete which each other for a specific product
8
The mapping of online shopping behaviour is best describe as:
A linear process
A person talking
A DNA molecule
A synaptic neuron firing
9
Who wrote the book, “No Logo?”
Naomi Klein
Walt Whitman
David Harvey
Gloria Steinhem
10
What makes consumers WANT to purchase a product or service?
Texture
Looks
Unique Buying Proposition
Features
11
You are hired to produce a marketing plan for a company. What would be your first step in producing the report?
Prepare a presentation
Create an innovation
Manufacture demand
Conduct preliminary research
12
Choose the best example to describe what happens with increased competition.
Sellers tend to reduce their services
Markets tend to increase in size
Buyers tend to look for replacement products
Competing companies will buy each other out
13
When discussing global market expansion, the political and legal environments are best described as:
Resistence to change
Factors of change
Uncontrollable elements.
Controllable elements
14
"A person who starts using a product or technology as soon as it becomes available."
A sweat
Clinger
Techie
Early adopter
15
Which of these best demonstrates how a product will be targeted to its target market?
Place
Product
Price
Promotion
16
Which of the following is a type of sales promotion?
Press release
Brand identity
Coupons
Guerrilla marketing
17
A financial gain, especially the difference between the amount earned and the amount spent in buying, and operating.
Quantitative market analysis
Profit
The Invisible Hand
Paid research
18
Identify an emerging technology that is influencing marketers from the following:
Augmented reality
Online radio apps
Stem cell research
Fracking
19
What is a logo?
A personal brand.
A brand that is high-end.
A cool image.
A symbol or image that represents a company or brand.
20
Choose the best example of “perfect competition.”
Financial stock markets
Farmers markets
Stores at a shopping mall
Phone companies
21
Choose the statement that best describes Canada's current population.
80% live in urban centers.
Current growth rate is 2.4% annually.
The projected population in 2050 will be 75 million.
Canadian diaspora is larger than the number of migrants coming to Canada
22
What type of food service premises must comply with the menu labelling legislation?
Restaurants, bakeries, schools, food trucks
Convenience stores, grocery stores, movie theatres, correctional facilities
School cafeterias, sports stadiums, festival food stands, child care
Buffets, ice cream shops, coffee shops, quick service restaurants
23
A product in the process of mass marketing would be in the
Growth stage
Declining stage
Introductory stage
Maturity stage
24
Which of these options is NOT a Pricing strategy?
Competitive
Lowball
Premium
Skimming
25
The marketing of a specific product with a detailed strategy including pricing, distribution, and media advertising.
Digital marketing
Social media
Web advertising
Promotional planning
26
One of the health hazards of using virtual reality technology is
Loss of balance
Seizures
All of these apply
Headaches
27
Which of the following is a customer driven marketing strategy?
Product demonstrations
Points rewards card
Window displays
Billboards
28
What is a classification for a product?
Sales
Goods
Profits
Expenses
29
Which of the following is a type of sales promotion?
Press Release
Coupons
Guerilla Marketing
Advertising
30
What must a product or service be for consumers to WANT to purchase it?
New
Interesting
A trend
Unique or Better
31
At the beginning of the product life cycle, a lot of money is spent on
Storage
Advertising
Sales
Research and development
32
Develop a consumer profile by targeting activities that are associated with non-users and heavy users of pizza.
Highly educated, high income earners
Pepperoni, pineapple, bacon, extra cheese.
Gym users, gamers, soda drinkers, hockey players.
Indian, Chinese, Sri Lankan, Arabic.
33
Which of the following is a business from the bricks and mortar era?
Facebook
Amazon
Google
Apple
34
Describing a consumer categorically so that they can be grouped for marketing and advertising purpose is a
consumer profile
consumer's needs and wants
choice of a person, product, or event
general direction in which marketing is going
35
Which of the following actions is not recommended when evaluating whether a cause is genuinely worthwhile?
Consumers can research on the internet to find out more about the companies
Consumers can research the non-profit and find out how much is donated.
Consumers can give as long as they feel good about it.
Consumers can review the companies' past campaigns.
36
An example of a not for profit organization is
Toronto Blue Jays
World Wrestling Entertainment
Canadian Imperial Bank of Commerce
World Wildlife Fund
37
When a company chooses to only sell their product in a physical location they use this strategy
Brick and Mortar
Online
Global
Geographic
38
In developing a promotional plan for Walmart, you would identify the following stakeholders:
Investors, customers, employees, advertisers.
Police, construction workers, students, cars.
Marketers, accountants, professors, magazines.
Shopping carts, signs, parking lots, tires.
39
Which of the following is a characteristic of a non-profit organization?
Solely exist to generate incomes for their owners
Are required to make financial and operation information public
Are only allowed to solicit funds within their host country
Do not include tax-exempt charities
40
This marketing attempts to create buzz around a product quickly and unconventionally
Social Media
Video
Loyalty Cards
Guerilla Marketing
41
What phrase best describes the buyer-seller relationship
Both sides are treated impartially and fairly
A mutual benefit is derived from a transaction.
Morals and values determine what is good
The greatest good for the greatest number of people
42
A niche market is
goods normally purchased at the grocery store
a general direction in which the market is going
a subset of the market on which a specific product is focused
products like video games and movies
43
This type of marketing attempts to create a buzz around a person with appearances and personal management
Live appearances
Sports personalities
Public relations
Social media
