E4 Unit 4: How the Media Has Changed

More young people don't have a clear notion of the distinction between something that's a news article [vs] opinion

TV network leadership believed that providing news was a public service. News wasn't expected to make money

 there's no longer a model that most citizens in our country share for standards that news should meet.

Early 2000s, newspapers weren't experiencing significant readership dropoff yet, but starting to lose advertising money

 Some polls show that more than half of Americans don't trust the media to tell them the truth.

Whenever big entertainment company came in, the news divisions had to answer to shareholders and improve the bottom line

Instead of 3 channels dividing up a big, diversified audience, cable TV came along and targeted narrow niche audiences

Way the web works reinforces the idea that there's a feedback loop constantly redirects us toward already interests

When their ad and classified revenues dropped, the only recourse in their view at the time was to cut costs.