Media Literacy Vocabulary

When something is known primarily for the image it projects rather than any actual quality.

Those within the news media who control the flow of information and spread of ideas

All and any channels of communication combined refers to...

Partiality, preference, or prejudice for/against a person, thing, or idea

Any commercial process in which one seller controls prices and supply of a product.

The way in which a product or media text is sold to a target audience.

When products are prominently displayed in a movie, TV show or other media production.

When easily recognized characteristics are used to label members of social or cultural groups.

Information used to promote or publicize a particular political cause or point of view.

The practice of suppressing a text that is considered objectionable by some.

The individual results of media production: a movie, a TV episode, a book, etc.

When the audience identifies the elements that make up the construction of a text.

The measurable characteristics of media consumers such as age, gender, race, etc.

Which skills best define media literacy?

The audience for whom a commercial media text is constructed and who responds to the text.