SEM Chapter 1 & 2 Review

How a business blends the four marketing elements of product, place, price, and promotion.

Preventing, reducing, or lessening the negative impacts of risk.

Study of how goods and services are produced, distributed, and consumed.

Risk cannot be controlled and must always be covered by purchasing insurance.

Costs of sports and entertainment events include

Plan for how available funds will be spent.

Amount of money remaining from revenues after all expenses are paid.

What function of marketing involves collecting & using data to make future business decisions?

What a business offers customers to satisfy needs.

What is the greatest reason for being in business?

Creation and maintenance of satisfying exchange relationships.

Possibility of financial gain or loss or personal injury.

Ways to make customers aware of products and encourage them to buy.

The income you receive from investing in a business deal or venture.

System of deciding what is right or wrong.

Amount of money individuals have available after paying for necessities and expenses.

Which of these is not part of the marketing mix?

Which of these is an example of human risk?

Which document shows assets, liabilities, and net worth?

The success of entertainment events depends on promotion to prospective customers.

Common characteristics of a group such as age, income, profession, gender, and education.

Locations and methods used to make products available to customers.

Whatever people are willing to spend their money & spare time viewing rather than participating

A studio's average cost of marketing a film production is roughly 25% of the cost of producing.

Amount of satisfaction a person receives from the consumption of a particular product/service.