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SPORTS MARKETING Flashcards | StudBud
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SPORTS MARKETING
SPORTS MARKETING
20 terms
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StudBud Administration
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463 plays
for SPORTS MARKETING CLASS
Flashcards
20 cards
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Practice quiz
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Host live
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Questions
20
Answers
1
sponsorship, advertising, and selling, are all a part of which of these from the marketing mix:
Product
Price
Place
Promotion
2
_________________ informs on current events, trends, and internal market forces
Pricing
Selling
Market Planning
Promotion
3
which of these is not considered a market classification:
Demographics
Geographics
Behaviors
Culture
4
Which of these Event Triangle participants appear mainly as the advertiser
Sponsor
Fans
Sports Teams
None of these
5
Using Marketing to promote the sport its-self is called ___________________.
Sports Marketing
Sports Marketing
Marketing Through Sports
Marketing of Sports
6
Function of an enterprise concerned with satisfying the wants and needs of its consume
Marketing Plan
Marketing
Marketing Concept
Sports Marketing
7
In which core function is gathering, storing, and analyzing of trends and competition?
Marketing-Information Management
Market Planning
Promotion
Selling
8
he entity that provides financial/product support, and is is called a:___________
Market Planner
Sponsor
Agent
Producer
9
_____ is associating your brand with appeal and good feelings of an event/team, already there
Borrowed Equity
Marketing Equity
Brand Equity
Equity
10
In this core Mktg Function the company determines how much the product should sell for: ___
Market Planning
Pricing
Promotion
Product/ Service Management
11
idea that a business should satisfy customers' wants/needs while still making a profit:_______
Marketing Concept
Marketing Information System
Marketing Strategy
Marketing Mix
12
The four basic marketing strategies, called the 4p's of marketing are also called the:
Marketing Mix
Target Marketing
Marketing Concept
Core Functions of Marketing
13
Identifying a specific group of consumers that is most likely to become its consumer is called
Sports Marketing
Marketing Mix
Marketing
Target Marketing
14
____________ need the entity (the team) for public recognition.
Entity
Sponsor
Fans
Television Network
15
A _____________, is someone who makes the product or service.
Consumer
Socialist
Customer
Producer
16
Where producers and consumers take and give to one another is called: _______
Marketing
Promoting
Selling
Exchange
17
All people who share similar wants and needs and who have the ability to become a customer
the Market
Marketing Plan
Target Market
Marketing Mix
18
Superbowl commercials and logos on NASCAR race cars are examples of:
Marketing through sports
Event Marketing
Sports Marketing
Marketing of sports
19
Which of the 4p's of marketing affects distribution and shipping of goods:
Price
Promotion
Product
Place
20
One of 7 core functions of MARKETING, the one that is used to decide how goods get consumers
Channel Management
Product Service Management
Market Planning
Selling