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Principles of PR Quiz Flashcards | StudBud
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Principles of PR Quiz
Principles of PR Quiz
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1
What is the boilerplate in a press release?
Title of communications professional.
Social media links.
It gives an overview of the person, organization, or brand discussed.
Contact information.
2
The first sentence in a press release should answer ________.
Who the company is.
Who, What, When, Where.
Where and how.
Who and what.
3
The body paragraphs in a press release should always contain _______.
Numbers supporting info in the paragraphs that follow the lead paragraph.
Quotes & supporting info in the paragraphs that follow the lead paragraph.
descriptive words.
Facts.
4
The lead paragraph in a press release outlines __________.
The numbers behind the story.
the most important elements covered in the story.
The least important elements covered in the story.
The people involved.
5
What are the 4 different writing styles PR professionals often do?
Persuasive, creative, storytelling, real-time writing
Persuasive, debates, preaching, creative.
Real-time writing, storytelling, informative, introductory.
Persuasive, informative, introductory, storytelling
6
The closing of a press release contains _________.
Contact info (phone and email) and a URL for readers who want more details.
The Who, What, When, & Where.
Quotes and supporting information.
The most important elements covered in the story.
7
One must be skilled in __________ for different formats and channels to write for public relations.
technology
speaking
branding
writing
8
What are the three qualities of effective messaging?
Strong voice, informative, persuasiveness
Humor, truth, strong voice
Consistently, strong voice, authenticity
Authenticity, persuasiveness, strong voice
9
What kind of news is presented in a press release?
Human stories
Entertainment News
Inspritational news
Breaking news and announcements
10
What is the Inverted Pyramid?
Where the most important information is presented first
Where the why is answered in the first paragraph.
Where informative quotes are presented first.
Where the contact information is presented first.
11
A press release is written in what format?
Persuasive Pyramid
Narrative Pyramid
Inverted Pyramid
Informative Pyramid
