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Business Studies - The marketing Mix
Business Studies - The marketing Mix
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This is a revision quiz for unit 1 edexcel Business Studies - Marketing Mix & recruitment
Flashcards
11 cards
F
Practice quiz
P
Host live
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Questions
11
Answers
1
Selling the same product to different groups of customers at different prices is ?
Price discrimination
Marketing
2
What is the least important when setting the price charged for a product.
It's colour
What our competitors charge.
Our costs plus a profit.
What the customer will pay for it.
3
Which of these is not a form of training.
Induction
off the job training
On the job training
doing the job
4
An increase in the cost of raw materials will affect the ...
packaging
price
promotion
place
5
Which of these
does not
affect the choice of where to advertise.
Reach
Method used previously
Price
Interest
6
What form of promotion would
best
suit a local cinema.
Local Radio
National Newspaper
TV Advert
National teenager magazine
7
The point where products are made available to customers is.
Product
Price
Place
Promotion
8
Which of these do not protect employees.
Health and safety at work act.
Data protection act.
EU working time directive.
Age, sex, race or disability discrimination act.
9
If demand is high and supply is low prices will...
fall
rise
10
Which of these does not happen before an interview.
Produce a job specification
Short list candidates
Induction
Produce a person specification
11
Which is
not
one of the 5 P's in the marketing mix.
Party
Promotion
Packaging
Price
