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Final Review
Final Review
9 terms
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StudBud Administration
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This quiz will inspire you to create your own quiz with word cloud, polls and slides!
Flashcards
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Questions
9
Answers
1
Monica needs specific information about customer demographics and reasons for shopping at a particular store in the mall
Structured face-to-face interview is best
Unstructured telephone interview is best
Structured telephone interview is best
Unstructured face-to-face interview is best
2
An unstructured interview is best for collected qualitative data.
True
False
3
Correlation does not equal Causation.
True
False
4
A store is testing 4 genres of music played in the store to see what type increases sales. New music is played each week
Controlled and concealed, non-participant observation is best.
Uncontrolled and unconcealled, paricipant observation is best.
Controlled and unconcealed, non-particpant observation is best.
Uncontrolled and concealed, pariticpant observation is best.
5
Only positively worded questions should appear on a questionnaire.
True
False
6
The Hawethorne studies is an example of a concealed observation or experiment?
True
False
7
Which scatter plot shows a negative correlation?
Number 1
None of the Above
Number 3
Number 2
8
In the Hawthorne studies, which change had a positive effect on productivity?
No change to the lighing.
All of the Above.
Increasing the lighting.
Decreasing the lighting.
9
Which is an example of a double-barrelled question?
Do you think our new product is of high quality and low cost?
When did you first see an ad for any of our products?
Our new product is of extremely high quality. Rate it from 1 to 5.
Do you think our product is new?
