ITB Unit 2 Test

Which of the following can also be a product?

What is the marketing mix also called?

Which of the following is an occupation with strong union membership?

Who is responsible for coordinating resources within a business - human, capital and natural?

By helping businesses understand our needs, marketing increases our ____?

How many channels of distribution are there?

People who become owners of a corporation by buying shares of a stock are called what?

What is NOT one objective most businesses have based on their goals?

What is group with the responsibility to guide the operations of a corporation?

Which of the following is a type of cooperative?

Which of the following is not a type of distribution channel?

How many business activities are completed by most businesses?

Which of the following is not a type of communication?

What is the part of profits that each shareholder receives?

Which of the following is a type of influence leaders can use?

Which of the following is an important difference that must be considered in developing an effective channel of dist.?

What is a leadership style where the manager is more directive and controlling

How many steps are there to developing, planning and testing new goods and services?

Which of the following is not a major type of business structure?

Management activities are focused in 5 key areas. What is one?

What leadership style means managers are less directive?

The first step of the marketing strategy is to....

Buying motives can be ________

Management activities are focused in 5 key areas. Which of these is one of them

What percentage of U.S. businesses are sole proprietorships?

Which of the following is not a kind of business?

Which of the following is a human resource activity?

There are 4 Marketing Mix elements. What are they?

A corporation is operated under written permission from the state in which it is located. What is this called?

Buying motives can be ___________

What is the path that a product travels from producer to consumer?

Which is a factor that influences price

Which marketing function(s) takes place when a product is planned, produced and sold?

Teaching is an occupation with strong union membership

There are _____ marketing functions