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ENT I, ES 4.00 Review Flashcards | StudBud

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ENT I, ES 4.00 Review

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Entrepreneurship I, ES 4.00

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Questions 6

Answers

1
Marketers often condense USPs into short slogans due to which situation?
Customers tend to remember one thing from an advertisement.
All work team members must memorize them.
There can't be product differentiation through other means.
A successful USP is always very short.
2
Which is a characteristic of a pure services?
Most often uses product bundling strategies
Does not include a tangible product
Uses plain, inexpensive packaging
Does not include product guarantees
3
Which singer listed below has had the most #1 hit songs?
Madonna
Mariah Carey
Rihanna
Janet Jackson
4
Which characteristic is descriptive of a meaningful company objective?
General
Measurable
Vague
Has profanity
5
Which capital city is the furthest south?
London
Tokyo
Paris
Washington DC
6
Can any brand name be selected and used by a business?
Yes, a business can use any name it wants to use.
Yes, brand names cannot be owned by a business.
No, the name must be legally available for use.
No, the name must be registered before it can be used.