SMM Chapter 2 Review

Being personal, phone calls, in person conversations

Multiple people sending or receiving messages

Companies use this type of marketing to attract customers through company created content

When a person visits your website specifically to make a desired purchase

You can measure off performance based, helps evaluate the success of a business

A performance indicator that measures what you gain from what you spent

When a brand sends a message to a large audience

Majority of your content should inform, educate, entertain audience and some content should directly promote your brand

Implementing goals that align with the overall plan for a business

1st step in the social media marketing process

99% of all social media usage is on what?

When AI determines what you see on your social media feeds

Someone that has high credibility within a specific industry or brand

What is a platform that makes it easy for anyone to publish content?

Created August 1st 2003, what was the first social media network?