stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Introduction to marketing Flashcards | StudBud
Explore
/
Introduction to marketing
Introduction to marketing
21 terms
·
StudBud Administration
·
35 plays
key concepts of marketing including promotion
Flashcards
21 cards
F
Practice quiz
P
Host live
L
Questions
21
Answers
1
Personal selling is ideally used for
Insurance
Big Mac
Ice cream
Bananas
2
Core components of holistic marketing
Alignment
competition
a & b
Integration
3
A company that believes a quality product will sell itself is in .......stage of marketing mgt
promotion orientation
monopolistic orientation
sales orientation
product orientation
4
How does marketing help in customer satisfaction?
Dividing an entire market up into different product segments
By identifying customer needs and providing suitable products or services.
Both a & c
Dividing a market up into different managing segments
5
What is the primary goal of MARKETING ?
customer satisfaction
advertising
sales
profit
6
It integrates all marketing efforts to create a unified strategy.
Relationship Marketing
Social Marketing
Internal Marketing
Holistic Marketing
7
The difference between products and services is that
products are international
services are trendier
products are cheaper
services are not always the same
8
Which concept emphasizes customer satisfaction?
Marketing
Promotion
Public Relations
Selling
9
A marketing approach that ensures consistency across all channels.
Integrated Marketing
Relationship Marketing
Internal Marketing
Social Marketing
10
Which element is essential for integrated marketing?
Consistent brand message
alive, interesting, desire, action
awareness, interest, desire, action
Dynamic brand message
11
A marketing strategy focused on measurable results like sales and clicks.
Social Marketing
Performance Marketing
Internal Marketing
Relationship Marketing
12
Name one metric used in performance marketing.
Market size
Conversion rate
geographical segment
Employee rate
13
Which of the following is closest to the idea of the marketing concept
only paying in cash allowed
increase the level of advertising
longer shopping hours to cater for shoppers working long hrs
limit the number of stores
14
Who is known as the "Father of Modern Marketing"?
None of the above
Philip Kea
Philip Thomas
Philip Kotler
15
A want supported by buying power is best described as
need
desire
demand
exchange
16
How does internal marketing benefit employees?
Job engagement
job satisfaction
All the above
Branding
17
What is the main focus of relationship marketing?
marketing intelligence
segmentation
Building long-term customer relationships.
aggregation
18
A purpose of a marketing oriented company is to
create and maintain profitable customers
increase sales
increase sales and attract new customers
Boost short term sales
19
It considers consumer needs, company profits, and society's well-being.
Branding
One on One Marketing
none of the above
Societal Marketing
20
Which of the following is NOT an advantage of direct marketing
focuses on current customers only
interactive
cost
speed
21
What is the role of promotion in marketing?
helps in increasing brand awareness
both b & c
helps in increasing sales.
direct marketing
