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Final International Marketing Flashcards | StudBud
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Final International Marketing
Final International Marketing
16 terms
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1 play
Final exam
Flashcards
16 cards
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Practice quiz
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Questions
16
Answers
1
Is not a consumer trend of 2019
Loner living
I can look after myself
Age agnostic
Family lovers
2
A framework or tool used to analyze and monitor the macro-environmental factors is
PESTEL analysis
PET analysis
Internal diagnosis
Marketing mix
3
Hofstede Model can be applied in
Cultural analysis
Economic analysis
Political analysis
Technological analysis
4
Marketing activities that stimulate consumer purchases and improve retailer effectiveness are:
Branding strategies
Sales promotion
Marketing objectives
Pricing strategies
5
Represents an effort to identify and classify groups of clients and countries
Segmentation
Positioning
Branding
Targeting
6
____is the added costs incurred as a result of exporting products from one country to another
Costs of exporting
Tariffs
Exchange rate fluctuations
Price scalation
7
Ecological aspects such as weather, environmental offsets and climate change are analyzed by
Political analysis
Culture analysis
Environmental analysis
Economic analysis
8
The transfer of a entire business format is:
An export
A franchise
A license
Foreign Direct Investment
9
It may be levied for the purpose of protecting a market or for increasing government revenue
Packing
Insurance
Tariff
Pricing
10
Psychographic segmentation includes all, except from:
Lifestyles
Education
Values
Attitudes
11
The international marketing task involves
Three different markets
Controllable variables
Uncontrollable variables
Controllable and uncontrollable variables
12
Selling to the consumer through mail, by telephone, ordoor-to-door is
Distribution channel
Product characterisitc
Direct marketing
Indirect marketing
13
It is required to differentiate the product or brand in the minds of the target customers
Targeting
Branding
Positioning
Pricing
14
The worldwide use of a name, term, sign, symbol is a:
Place strategy
National brand
Global brand
Positioning strategy
15
What is the difference between domestic and international marketing?
The creation different companies in different countries
Environment within which marketing plans must be implemented
Different concepts of marketing
There is no difference between them
16
Is the process of evaluating segments and focusing marketing activities in a country
Pricing
Positioning
Targeting
Segmentation