Test 1 Review

Select the types of buys made by a buying centre:

Vertical marketing systems are designed to reduce channel conflicts and improve efficiency.

If a producer owns the intermediary at the next level down in the channel, it is referred to as backward integration.

Inelastic demand means that a change in price has little effect on the quantity demanded of a product.

Roses and Tulips, a chain of florists, provides 1hr delivery of flowers. This is an example of ___ utility

What is a reverse auction?

What is a buying center?

What does NAICS stand for?

Contractual ownership forms include franchises, retailer-sponsored cooperative, & wholesaler-sponsored voluntary chains

Which is a characteristic of organizational buying?

Which of the following is a characteristic of multichannel marketing?

NAICS does NOT determine quality standards for government suppliers:

Dell Computers allows online shoppers to choose the components in their computer. This exemplifies:

Which of the following is an example of non-store retailing?

In which stage would a company's marketing research and sales department observe the improvement of its competitors?

Organizational buying behaviour is influenced only by price, with no consideration of supplier relationships.

True or false: Content marketing is irrelevant for B2B.

In defining a target market, which of the following variables are NOT considered by retailers?

A demand curve typically shows that as price increases, demand increases

Select all that are typical examples of fixed cost

A convenience store ________.

What is "shrinkage" in retailing?

What level of retail service do home building-supply outlets, discount stores, & catalogue showrooms typically provide?

A retailer that moves to 24/7 hours of operation is offering consumers place utility:

A manufacturer using _____ sets a high price to encourage status-conscious consumers to buy the product.

Exclusive distribution is used for luxury and specialty items

What is derived demand?

In pricing, a break-even point is the quantity where total revenue equals total cost

An industrial distributor performs a variety of marketing channel functions, including:

Which is NOT an identified pricing constraint?