Entrepreneurship Unit 4 Marketing Exam

Data observed or collected from first-hand experience.

Acts as an intermediary between a business and the media to communicate a message to the target market.

The marketing strategy that uses product, place, price, promotion and people.

A blueprint that outlines in great detail the marketing process.

What do you need for effective online advertising?

A particular group of consumers at which a product or service is aimed.

What a business wants to accomplish through its marketing efforts is called

Brief written communication by news media for the purpose of announcing something newsworthy.

Sales promotion in the form of games.

A unique feature that makes a product more desirable than its competitors.

Data collected by someone other than the user.

In a SWOT analysis, which is a "W"?

In a SWOT analysis, which is an "O"?

Unique design, sign, symbol, words, or a combination of these, employed in creating an image .

Collection and analysis of information aimed at understanding the behavior of consumers.

A pizza restaurant & a chicken restaurant supply different types of products that satisfy the same need. Known as:

The study of consumers based on social characteristics.

Advertising used to create a theme that will set the tone for all advertising promotions.

A paid non-personal presentation of ideas, goods, or services to market your product