MKT Standard 3

Question 1

The means of getting the product into the customer's hands

Accepted Answer

Place

Question 2

The process of planning and distributing products to satisfy customer's needs and wants

Accepted Answer

Marketing

Question 3

Inform, persuade, or remind potential customers about a business's product or service

Accepted Answer

Promotion

Question 4

An analysis of outside influences that may impact an organization

Accepted Answer

Environmental Scan

Question 5

Is what is exchanged for the product

Accepted Answer

Price

Question 6

Outlines how the company will put its plan into action

Accepted Answer

Implementation

Question 7

Provides an overview of the marketing plan

Accepted Answer

Executive Summary

Question 8

Consist of consumers who purchase good and services for personal use

Accepted Answer

Consumer Market

Question 9

Gathering, storing, and analyzing information about customer trends and products

Accepted Answer

Marketing Info Management

Question 10

The percentage of total sales in a given market

Accepted Answer

Market Share

Question 11

Provide customers with the goods and services they want

Accepted Answer

Selling

Question 12

Getting the money to set up and run a business

Accepted Answer

Financing

Question 13

Tangible items that have monetary value

Accepted Answer

Goods

Question 14

Information about you is used to create a ?

Accepted Answer

Customer Profile

Question 15

A group of people that will most likely be your customers

Accepted Answer

Target Market

Question 16

Tells how a marketing plan will be evaluated and measured

Accepted Answer

Evaluation and Control

Question 17

Choosing what products to make and sell

Accepted Answer

Product

Questions 17