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Business Studies Marketing Syllabus Quiz Flashcards | StudBud
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Business Studies Marketing Syllabus Quiz
Business Studies Marketing Syllabus Quiz
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Basic terms from syllabus Business Studies Marketing
Flashcards
19 cards
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Practice quiz
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Questions
19
Answers
1
What is the 'M' in SMEIDI?
Market segmentation
Market objectives
Market
Market research
2
What are two product marketing strategies?
Advertising & Packaging
Branding & Pricing
Branding & Packaging
Branding & E-marketing
3
Under 'role of marketing', what type of market is not listed in the syllabus?
Mass
Stock
Consumer
Niche
4
Which term is not listed as a pricing strategy in the syllabus?
Skimming
Prize Points
Penetration
Loss leaders
5
What term is associated with place and distribution?
Word of mouth (WOM)
Customisation
Warehousing
Packaging
6
What is the 'E' of SMEIDI?
Establish product range
Estimate cost analysis
Establish market objectives
Estimate market objectives
7
Intensive, selective and _________________ channel choice.
extensive
exclusive
excellent
expressive
8
A situational analysis includes...
SWOT & Market researc
SWOT and ethical analysis
SWOT & product life cycle
Business & product life cycle
9
Which term is not a marketing 'approach' listed in the syllabus?
Marketing
Production
Selling
Buying
10
Which term defines 'standardisation' the best?
Niche
Unique
Same
Different
11
4Ps + ______________, ___________________ and _____________________ = 7Ps
People, Physical evidence & Philosophy
People, Power & Politics
People, Processess & Physical evidence
People, Policies & Portfolios
12
What word best describes the link between all key business functions?
Sales
Interdependence
Production
Shops
13
Which term is listed as a factor influencing consumer choice?
Environmental
Global Economy
Situational Analysis
Economic
14
Developing a financial forecast is part of...
Consumer law
Implementation, monitoring & controlling
Establishing market objectives
Situational analysis
15
Ethics - _________, _____________ and good ____________ in advertising.
Truth, accuracy, taste
Laws, rules, policing
Whatever, wherever, times
Fun, feelings, friends
16
What is the 'D' of SMEIDI?
Developing Product range
Developing marketing strategies
Developing market identity
Developing customer loyalty
17
Which two terms are listed in the syllabus under consumer law?
Implied conditions & quality assurance
Price discrimination & warranties
Deceptive markets & illegal TV ads
Warranties and business courts
18
What are two elements of the promotion mix?
Advertising & Social media
Advertising & Sales Promotion
Company logos & the media
Skimming & Penetration
19
What is the first 'I' of SMEIDI?
Identifying target customers
Identifying target markets
Identifying marketing opportunities
Identifying the marketing mix
