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Marketing Class #5 - Key Concepts Flashcards | StudBud

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Choosing a targt markt, marketers use __ marketing to go after a large share of a small segment

Four market segmentation variables are:

Marketing Class #5 - Key Concepts

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Review of key concepts from Class #5

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Questions 5

Answers

1
Four market segmentation variables are:
Geographic, demographic, psychographic & behavioural
Geographic, age, gender & family size
Social Class, lifestyle, personality & country
High user, medium user, low user & non-user
2
Choosing a targt markt, marketers use __ marketing to go after a large share of a small segment
micro
differentiated
undifferentiated
niche (concentrated)
3
To help analyze/evaluate market segments, marketers can use which analysis?
Porter's Five Forces Analysis
SWOT analysis
Strategic Business Planning
PEST
4
Designing a customer-driven marketing strategy involves two key functions: ______ & ________ .
selecting customers to serve & creating customer value
creating value for customers & market segmentation
differentiation & positioning
selecting customers to serve & deciding on value proposition
5
Mrket segments must be measurable, accessible, substantial, differentiabl and actionable to be:
effective
profitable
generating revenue