Marketing strategy results in ______.

organizational goal achievement

What is the first step to define the best marketing channel?

Define precisely what we are selling

Process of identifying anticipating and satisfying customers

Marketing is ________________________

Operations and activities that a company does to promote the buying and sel

The action of promoting and selling products or service

A SWOT analysis is helpful because it helps a business

deal with threats and weaknesses

What are three phases of the marketing process?

planning, implementing, control

Being a wise consumer means:

Making the best decisions about products and services based on facts.

What are the 4P's of marketing?

Product, Place, Price and Promotion

What are the two main strategies of e-mail marketing?

E-mail sequences and newsletters

What is the function of Marketing?

Competitive advantage, Positive organisational and product image, Customer satisfaction, Increase sales/usage/profitability

What is a marketing strategy?

Set of plans that aim to achieve a specific market objective

According to the marketing concept, which option shows company commitment?

Setting aside funds to research what consumers want

Political, economic, social, technological

Which are the general areas a digital marketing professional is likely to touch on during his career?

Copywriting and editing, Interactive technology, E-commerce, Web design

Which of these is not an advantage of buying and selling goods online?

you have to wait for delivery possibly a few days

Characterize the ethics in marketing communications with 4 words

Honesty, Integrity, Honor, Virtue

When creating a creative arc for a marketing campaign, you should

Roughly plan creative for each stage of the campaign

Why are evalution and control important elements to a marketing plan?

it helps to deal with weaknesses using various strategies

The goal of marketing is to?

meet the customer's needs and wants

What are your rights as a consumer?

information, protection, and to complain

What Are The Four Segmentation's In Marketing?

Demographic, Geographic, Behavioral, Psychographic

The marketing mix is made up of:

product, price, place and promotion

anyone who buys and uses products and services.

Is Digital Marketing a science or an art related field?

Both, they can choose/switch the specialization

What are the four P's of marketing mix?

Product, Place, Price, Promotion

studbud

CULINARY MARKETING FINAL EXAMIMATION

100 termsStudBud Administration242 plays

Imported from external platform

Flashcards100 cardsFPractice quizPHost liveL

Questions 100

Answers

1
Which of these is a disadvantage of buying clothes online? (D-C)
you cannot try before you buy
you can compare prices
you can shop 24/7
you can read reviews of the dress from other customers
2
Marketing strategy results in ______.
organizational strategic fit
organizational strategic perspective
organizational goal achievement
organizational strategic intent
3
Expectations that reflect a marketing plans objectives are
SMART goals
marketing mix
performance standards
strategies
4
Due to the vast amount of marketing ______, companies that are focused on segmenting audiences spend less $ on marketing
Executives
Data
Messages
Media
5
What does S stand for in the PEST Marketing Analysis?
Specialization
Strengths
Segmented Market
Socio-Cultural
6
An inexpensive form of marketing, however, unsold product needs to be stored by the producer.
contract sales
direct marketing
auction plus
marketing board
7
Which of these is a feature of viral marketing? (B)
un memorable content
good comment
spreads specific consumer
spreads quickly
8
What is the first step to define the best marketing channel?
Defining our audience
Defining our marketing message
Define precisely what we are selling
Defining our market's geography
9
Which is not an advantage of closing a shop and only selling online? (B)
can base business anywhere wanted
need to employ more staff
can reach new markets
less overheads, less staff
10
What is MARKETING?
Go shopping for provisions
Process of identifying anticipating and satisfying customers
Offer for sale
Advertise
11
4. Which is not of eight major functions of marketing?
Financing
Transporting
Risk taking
Supplying
12
Which of these can not be used for payment on online websites?
gift vouchers
check
debit card
credit card
13
Marketing is ________________________
Your current client base.
Shipping and receiving
Operations and activities that a company does to promote the buying and sel
The coordination of goods to customers.
14
Which social media network is the most important for marketers according to a 2017 survey?
Instagram
LinkedIn
Twitter
Facebook
15
What is Marketing?
A place in austria
A cult
Coming up with an idea
The action of promoting and selling products or service
16
What is the name of this famous video game for creative players?
Minecraft
Roblox
The Sims
LEGO Blocks
17
Which part of the marketing mix deals with marketing channels?
Place
Product
Promotion
Price
18
A SWOT analysis is helpful because it helps a business
analyze corporate decision making strategies
deal with threats and weaknesses
add pressure to political decisions
choose an effective management team
19
What are three phases of the marketing process?
organizing, selling, profitizing
planning, implementing, control
planning, using, evaluating
planning, production, packaging
20
a group of similar products with slight variations in the marketing mix to meet different needs
product assortment
product line
branding
licensing
21
Being a wise consumer means:
Buying only brand name products.
Buying only generic products.
Making the best decisions about products and services based on facts.
Buying things that your friends buy
22
What are the 4P's of marketing?
Promotion, Produce, Proposal and Project
Product, Prize, Place and Pizza
Product, Place, Price and Promotion
Product, Place, Production and Price
23
What are the two main strategies of e-mail marketing?
E-mail sequences and newsletters
Newsletters and Cold E-mailing
E-mail spamming and community management
Follow-ups and E-mail stories
24
What is the function of Marketing?
Competitive advantage
Positive organisational and product image
Customer satisfaction
Increase sales/usage/profitability
25
An example of marketing information management would be
Collecting data
Marketing channels
Labeling
Advertising
26
What is a marketing strategy?
When a business does something
Set of plans that aim to oppose a specific market objective
Set of plans that aim to achieve a specific market objective
It is when a business decides on which market to enter
27
According to the marketing concept, which option shows company commitment?
Teaching marketing to college marketing students
Pricing a product to maximize profitability per item.
Leaving marketing to marketing department
Setting aside funds to research what consumers want
28
A PEST analysis is
Potential, effective, smart, technological
Political, effective, stylish, timely
Political, economic, social, technological
Potential, economic, smart, timely
29
Which are the general areas a digital marketing professional is likely to touch on during his career?
Copywriting and editing
Interactive technology
E-commerce
Web design
30
Which of these is NOT one of the 5 Core Marketing Concepts?
Human Needs, Wants & Demands
Value Satisfaction & Quality
Products & Services
Added Value
31
Which of these is not an advantage of buying and selling goods online?
you can pay for goods in a variety of different ways
you can buy and sell from the comfort of your home
you can buy it now or win via an auction
you have to wait for delivery possibly a few days
32
The management, marketing restaurants & food services, lodging, attractions, events and travel.
Human Services
Hospitality & Tourism
Marketing
Information Technology
33
Characterize the ethics in marketing communications with 4 words
Morality, Politeness, Nobility, Dignity
Honesty, Integrity, Honor, Virtue
Respect, Honesty, Nobility, Performance
Uprightness, Mobility, Distinctiveness, Glory
34
When creating a creative arc for a marketing campaign, you should
Create a script
Draw stick figures of your marketing personas
Choose what tactics you will use for delivery
Roughly plan creative for each stage of the campaign
35
Marketers able to talk w/ their audience thru various social networks, social media promotes
Full Integration Stage
Dialogue
Blog
Socialbility
36
Why are evalution and control important elements to a marketing plan?
it helps to deal with weaknesses using various strategies
it corrects all the marketing plan problems
it shows how much should be spent
it identifies the target market
37
The goal of marketing is to?
instigate competitiion
meet the customer's needs and wants
create employee empowerment
reduce prices
38
The marketing activity that deals with logos, slogans, and trademarks is
branding
research
storage
packaging
39
What are your rights as a consumer?
information, protection, and to complain
to use product all up and return container to store complaining
right to vote
free speech
40
Which step of the consumer buying process can be impacted by customer satisfaction?
Postpurchase Behavior
Need recognition
Evaluation of alternatives
Purchase Decision
41
What Are The Four Segmentation's In Marketing?
Money, Money, Money, Money
Selling, Marketing, Pricing, Distribution
Price, Promotion, Place, Product
Demographic, Geographic, Behavioral, Psychographic
42
The marketing mix is made up of:
people, product, promotion and price.
product, positioning, promotion and price.
product, price, place and promotion
positioning, people, place and promotion.
43
Why is marketing important?
So you can lose your profit
So profits will increase
So people could join your business
So people can buy your business
44
Simple, clear statement of the results to be achieved by marketing efforts.
target market
market analysis
marketing goal
marketing mix
45
A consumer is
anyone who gives ratings online.
anyone who buys and uses products and services.
an adult over the age of 18.
a person who buys clothes.
46
The development of one marketing mix for a specific product.
mass marketing
market segmentation
target marketing
buying motive
47
Which one of these is not a core standard of marketing
Selling
Distribution
Pricing
Financing
48
Is Digital Marketing a science or an art related field?
None
Science, work only with numbers and grafics
Both, they can choose/switch the specialization
Art, it's all about creating new things
49
Which is NOT part of a PEST Analysis
Economic
Transport
Political
Social
50
What are the four P's of marketing mix?
Product, Place, Price, Problem
Product, Place, Price, Promotion
Problem, Procedure, Payment, Production
Payment, Problem, Power, Promtion
51
What does T stand for in the PEST Marketing Analysis?
Technological
Time
Threats
Target Market
52
A marketing audit evaluates all of the following except:
Objectives
Performance
Stocks
Strategies
53
The Marketing Mix is also known as...
Mapping
Marketing Combo
The 4 P's
The 2 P's
54
The goal of a marketing audit is
All of the above
to improve the firms marketing performance
to recommend a plan of action
to discover areas of problem or opportunity
55
Is it worth to have knowledge in digital marketing if you are an entrepreneur?
Yes, you should understand how to promote your own business
No, you should learn business management
Yes, everybody is online and I can reach easily my clients
Not sure
56
Which of the following is the most recent stage of marketing evolution?
Social/mobile era
Marketing department era
Sales era
Production era
57
What is one benefit from marketing?
strategy development
all above
helps you build authority
increases visibility of your brand
58
Strategic analysis means
Researching the industry and environment
Has 6 tools
Has 4 tools
Researching the business, industry and environment
59
Mass marketing is
info that can be measured such as age and gender.
an attempt to appeal a large group of consumers.
divides markets into physical locations.
focuses on attitudes toward products/services.
60
Which one is a paid form of digital marketing?
message board
social media
blog
banner ad
61
Which of the following are characteristics of an effective marketing strategy?
It takes the customers' needs and wants into account.
All answers are correct.
Its marketing mix choices focus on target markets.
It focuses on competitive advantage.
62
A company’s website describes its operations as shown. What is the companies marketing strategy
Cooperative
Vertical integration
Marketing board
Direct marketing
63
What does P stand for in a Marketing PEST Analysis
Price Point
Political
Psychographics
Performance standard
64
In a marketing plan, which component provides an overview of the plan?
Introduction
Executive Summary
Mission Statement
SWOT analysis
65
SWOT analysis stands for
Strengths, Weaknesses, Opportunities, and Threats
Special, Weapon, and Threats
Social-cultural, Wins, Open, Two
Strengths, Weakness, Openings, Threats
66
Benefits of using Social Entertainment for brands include?
Encourages Interaction
Stronger relationships
Word of Mouth communication
All of the above
67
Which one of these are part of a marketing plan?
consumers
executive summary
demographics
marketing strategy
68
What are the steps of marketing research?
all of the above
data preparation
formulation of research
determining what approach to take
69
The marketing mix is composed of...
4 Cs
4 Ps
4 Bs
4 Ts
70
Why is marketing important?
So you can lose your profit
So profits will increase
So people could join your business
So people can buy your business
71
Objectives of digital marketing
profitable acquisition and retention of customers
just to know the customer behavior
Sales
increase market share
72
Online marketing is more and more useful because of the development of
Trade marketing
Internet
Traditional market
Books
73
The situation analysis is basically
PEST
SWOT
environmental scan
marketing strategy
74
what is the major focus of the marketing concept
customer
money
pickel
staff
75
What is a blog?
A code to enter into a website.
A method to make a presentation.
A email address.
A website that allows self-publishing at any time.
76
What marketing career catches customers attention, inform them of products and persuade them?
Public Relation
Advertising
Product Management
Marketing research
77
Specific group of consumers that an organization selects as the focus of its marketing plan
Market
Demographics
Target Market
Channel of distribution
78
The specific activities a company performs to carry out agreed-upon marketing strategies are
price strategies
marketing tactics
marketing goals
sales goals
79
Digital marketing involves?
digital TV
email
all mentioned
Web
80
Which of these is one of the P's of marketing
Production
Picture
Pesos
Promotion
81
What is a good source of consumer information?
Friends
Consumer Reports
Family
Social Media
82
What is Digital Marketing
interupts and holds customer attention for a short time
is the promotion of products or brands via electronic media
include PR, Print, Branding, Broadcast and Direct mail
is the promotion of products and services using Social Media
83
What does the "S" stand for in PEST Analysis?
Support
Strength
Strategy
Social
84
Although separate concepts, these are often used together.
Promotions and People
Pricing and People
Product and Place
Programs and Packages
85
The following are marketing orientations except
Holistic Marketing
Societal Marketing concept
Marketing strategy concept
Relationship marketing
86
An example of Direct Marketing is...
Handing out flyers in the CBD
Using a sales representative to persuade customers to buy
Sending a brochure via email to customers
Placing advertisements on petrol pumps
87
Define Marketing Mix
The equilibrium price of inventory within a business
key decision that doesn't affect the marketing of a product
marketing activites that involve baking
4 key decisions that are important for effective marketing
88
Digital Marketing is better than Traditional marketing because...
We can acquire less data on users
We can target a larger amounts of users
We can track and understand user behaviour
We can be less cost-effective
89
Which one is not a tool of marketing department?
Marketing Research
Advertising and Promotional Campaigning
Product Development
Placement of the brand
90
Why You Need A Marketing Plan
Money
All the Above
Direction
System
91
Which of the following topics is found in the marketing strategies section of a marketing plan?
budget
marketing mix
mission statement
sales goals
92
What is marketing mix?
Is a term which is used to buy different prodcuts.
Is a term which is used to describe all the types of businesses.
All the activities which go into marketing a product/service.
Is a term which is used to promote different prodcuts.
93
Which of these is not part of the marketing mix?
Price
Product
Place
Sales
94
When demonstrating a product, the best choice of digital marketing would be
email
SEO
Youtube
Facebook
95
The online presence, which comprises the different forms of online media controlled by a company, is also known as:
Owned media
Consumer journey
Digital media.
Paid media.
96
Why You Need A Marketing Plan
Money
Direction
System
All the Above
97
Specifies the costs to implement the planned marketing tactics and promotions.
budget
metrics
sales analysis
business description
98
Choose one or more characteristics of a job in digital marketing
Versatility
Indepencence
Flexibility
Creativity
99
A plan to achieve the marketing objectives using a given level of resources
Marketing plan
Marketing target
Marketing Strategy
Marketing Summary
100
What gives an author exclusive rights to their own creative works?
public rights
copyright
trademark
public domain

CULINARY MARKETING FINAL EXAMIMATION Flashcards | StudBud