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BM4327 EXAM REVISION Flashcards | StudBud
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BM4327 EXAM REVISION
BM4327 EXAM REVISION
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A quick recap of key concepts for Events Branding & Marketing.
Flashcards
30 cards
F
Practice quiz
P
Host live
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Questions
30
Answers
1
Well-known brand name is considered as an opportunity under SWOT analysis.
False
True
2
"I feel embarrassed and stressed attending this event". What non-monetary cost is this?
Sensory
Physical
Psychic
Time
3
#Chapter 8: In establishing an IMC budget, which can NOT be considered as a TOP DOWN Method?
Objective and Task Method
What the event can afford
Competitive Parity Method
Percentage of Sales Method
4
Which social media is most suitable to promote a career fair targeted at working professionals?
Facebook
Instagram
LinkIn
Twitter
5
#Chapter 6: What does P in P.I.E.C.E Decision Making Process stands for
Problem Recognition
Pending Outcome
Product Placement
Problem Statement
6
#Chapter 5: Which are the 3 types of speaking engagement for Thought Leaders?
Assembly Address, One on One, Breakout Session
Keynote Address, Panel Discussion, Breakout Session
Keynote Address, Video Conference, Breakout Session
Panel Discussion, Keynote Address, One on One
7
Which is NOT an event objective?
Customer Analysis
Lead Generation
Brand Recognition
Thought Leadership
8
#Chapter 7: Which is NOT a pricing strategy for the 5Ps of Event Marketing Planning
Operations Orientated
Demand Orientated
Revenue Orientated
Market Orientated
9
Do you use personal selling to promote the upcoming BlackPink concert?
True
False
10
Why do you need to add awards/testimonials to your collaterals?
Make the brochure more attracttive
Your loyal customers demand you include in your borchure
The event organiser requires you to include
Add credibility and awareness to your product
11
What does 'Pay Per Click" means?
You pay when customer click on your ad
You pay when customer sees your ad
You pay when customer mentions your ad
You pay when customer remembers your ad
12
The Spartan Race has Relay Run and Family Run, so as to satisfy customers' ...
Personal Needs
Self-Actualisation Needs
Internal Needs
Inter-Personal Needs
13
How many types of criteria to qualify a person as a lead?
5
4
2
3
14
#Chapter 1: Which is NOT a type of Discovery Session?
Social Setting
Google Search
Face to Face Meeting
Virtual Conference
15
BONUS 1: What does S in SWOT measures?
Stupidity
Sloppiness
Strength
Sexiness
16
#Chapter 12: Which are the 3 types of Event Impact?
Technological, Social, Competitor
Environmental, Economic, Social
Competitor, Political, Environmental
Political, Social, Economic
17
#Chapter 4: Which is NOT a Lead Generation Strategy?
Predictive Lead Management
Follow Up Lead Management
On Site Lead Management
Pre-Event Lead Management
18
BONUS 2: What does C in IMC stands for?
Conversion
Company
Communication
Corporate
19
What does technical qualities consist of?
Attitude, Appearance
Atmosphere
Accuracy, Expertise
Expertise, Product Knowledge
20
#Chapter 2: Which is NOT an event stakeholder
Your Fellow Competitor
100 PLUS
Singapore Tourism Board
Her World Magazine
21
Is the target audience of sponsor Shake Shack congruent with HPB Healthy Living event?
True
False
22
After analysing the ___________ environment, the possible recession led to event organisers postponing the BTS concert.
Economic
Cultural
Political
Social
23
"I would like for this same 1,000 audience to attend my carnival next year."-What objective is this under the IMC plan
Transformational
Relational
Behavioural
Informational
24
#Chapter 3: Which is Step 3 of the Creative Event Message Strategy?
Define Target Market
Establish Key Benefits
Tone and Manner
Identify Objective
25
Which is the most risky marketing strategy under Ansoff Matrix?
Product Development
Diversification
Market Development
Market Penetration
26
How many key elements are there in developing a successful event programme
6
5
4
3
27
How do you make an event more tangible and recognisable?
Use symbols/celebrities/tunes in your ad campaign
Get more companies to sponsor your event
Place more advertisments
Ask the government to advertise for you
28
Is the rising cost of traditional media leading to a rise in sponsorship?
True
False
29
You can pay to advertise on Facebook, Instagram and Youtube.
True
False
30
#Chapter 11: Which is NOT the 5Cs of Social Media Event Marketing Plan?
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