Entrepreneurship: Unit 6-7 Review

This type of data tells us how often a consumer uses a product or service similar to ours.

What are the key factors you need to consider when making your product appealing to customers?

Pricing based on cost of your product.

Lowering my price due to my competition having a lower price would be an example of:

Observation is this type of data for a company performing market research.

Which of the following is NOT a marketing strategy?

What is a key point to consider when pricing your item?

A ______________ will help you identify and examine the characteristics of your competing firm.

If I lived in a major city, what type of advertisement option would show up on a bus or subway?

Secondary data is more useful to company performing market research than primary data.

A business that makes only part of its profits from the same products as you.

All are part of the 4 P's of marketing EXCEPT:

All are ways to collect primary data EXCEPT:

A paid form of communication sent out by a business about a product or service.

Demographics refer to people's beliefs, ideas, though processes, and attitudes.