Is VM specific to a particular trade/ industry?

VM is a technique implemented by marketers across industries

VM structure used to glorify a product launch, Display especially created to make a new launch stand out

What do you do when you do not have the appropriate displays or VM essentials?

Contact Mathilde or Philipp w/ detailed request + pictures

Should you display ALL of the watches available?

No, the display needs to be aesthetically balanced

Can you mix ladies’ watches and men’s watches together?

Yes, in the same counter, but on separate exhibitors, NO, YES

To what should you give priority inside an exhibition?

New Launches and Iconic Products

Should you use different watch pillows for mens’ and ladies’ watches?

Yes, small pillow is for ladies’ watches the big is for mens

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Wholesale VM Retention Quiz

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Visual Merchandizing WHS Watches Retention Quizz, Cartatenga, COL

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Questions 11

Answers

1
Is VM specific to a particular trade/ industry?
VM is a technique implemented by marketers across industries
Only LVMH uses VM
Supermarkets are not allowed to use VM for vegetables
Only watch and jewelry companies us this
2
What's a glorifier?
VM structure used to glorify a product launch
I don't know
Just another VM tool. It's not so important
Display especially created to make a new launch stand out
3
Which elements does VM include?
Decorations
Displays + Signs
Layout of the Space
All of the above
4
What do you do when you do not have the appropriate displays or VM essentials?
Nothing, I am not in charge of the exhibition
Wait for next BVLGARI visit so they can see what is missing
Contact Mathilde or Philipp w/ detailed request + pictures
Take material from other brands because they look the same
5
Should you display ALL of the watches available?
No, the display needs to be aesthetically balanced
Yes, my boss told me to put out all watches
Yes, the fuller the better because I can sell more
No, I am running low an inventory & don’t have enough stock
6
What is the purpose of tent signs and story-telling signs?
They educate the customer on the products
All of the above
They help with the aesthetics of the exhibition
Explain creative process, inspiration of a specific product
7
What are the 3 Golden Rules of VM?
Balance, Symmetry, Replication
Steadiness, Aesthetics, Recurrence
Tempo, Regularity, Duplication
Rhythm, Symmetry, Repetition
8
Can you mix ladies’ watches and men’s watches together?
Yes, in the same counter, but on separate exhibitors
NO
YES
Yes, in the same counter and on the same exhibitor
9
To what should you give priority inside an exhibition?
Always Octo
Gold pieces with diamonds
Serpenti
New Launches and Iconic Products
10
What is the intent of Visual Merchandizing?
Increase Brand Loyalty
Maximize the aesthetics of a product
All of the above
Increase Sales
11
Should you use different watch pillows for mens’ and ladies’ watches?
No, nobody notices the difference between the sizes
No, they are all the same
Yes, small pillow is for ladies’ watches the big is for mens
Yes, big pillow is for ladies’ watches the small is for mens

Wholesale VM Retention Quiz Flashcards | StudBud