PR-136 Play to the fans (building fan support)

. A common way to maximize exposure for a sport/event is to tie the public relations efforts to

Sport/event marketers often help facilitate the media’s work by providing

Which of the following is an example of publicity generated by the personal behavior of a high-profile figure:

Attending concerts or sporting events and purchasing memorabilia are characteristics of the ___________ fan.

Which of the following is an example of publicity in the sport/event industry:

A fight breaks out between players and fans at a basketball game. This is an example of publicity that is generated by a

How do sport/event marketers usually distribute information to the media?

To determine how a fan base views a sport/event organization, it is important to maintain

Which of the following statements is true for the success of public relations strategies in the sport/event industry:

A method that sport/event marketers often use to measure the success of publicity efforts is to

When sport/event marketers plan a public relations event, it is important that activities are

To maintain a consistent image, a sport/event organization might base its public relations goals on the organization’s

The employees of a sport/event organization often generate publicity about a performer, event, or organization by

Sport/Event organizations need to build positive relationships with the media because they have

Before a sport/event organization can create goals for each one of its fan bases, it must

The primary objective of developing sport/event public relations strategies is to

Which of the following statements is true regarding the importance of fan support to sport/event activities:

What might be the best way for a sport organization to build goodwill with the local community?

Petra loves an athlete because they behave like one all the time. Petra's support is driven by

A fan follows a baseball player who recently broke the all-time home run record. The fan’s support is driven by

One characteristic of a successful public relations plan is that it is

Creating positive relationships between sport/event organizations and the community at large is important because

Once an event organization has identified its important fan bases, it must evaluate the fan base by

sport/event marketers must remember that fan bases differ in terms of their needs, preferences, and

Sport/Event marketers use public relations strategies to create and maintain