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Social Media & Digital Marketing Flashcards | StudBud
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Social Media & Digital Marketing
Social Media & Digital Marketing
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Flashcards
20 cards
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Questions
20
Answers
1
Social site that is all about discovery
Instagram
Facebook
Pinterest
Google+
2
Brands will create their own content rather than borrow inspiration from innovative brands
False
True
3
Marketers don't really need to be data experts to be able to see major trends and takeaways
True
False
4
> 10% of marketers are spending more than 1/2 of their budgets in digital media since 2013
False
True
5
Forbes reports that _________ of connected devices sales will be smartphones & tablets
89%
78%
8.7%
87%
6
The Humingbird Algorithm finds information based on the way people
interact
talk
work
search
7
The most followed brand on Instagram is
Animal Planet
Discovery Channel
National Geographic
Discovery Planet
8
One of the reasons Traditional Marketing beats Digital Marketing is
It costs 62% less
86% of people skip TV ads
44% of direct mail is never opened
None of the above
9
It determines your page ranking
SEO
Social Media
SEM
Google Adwords
10
Facebook has 2+ BILLION active users
False
True
11
Updates on your site give the impression that there is activity and operation, keeping it fresh
True
False
12
From '14 to 15' brands shifted focus from FB and Twitter to niche social networks
False
True
13
In 2016 ________ will be the fastest growing segment
Video
Social Media
TV
Mobile
14
Watch me eat this donut live
Periscope
Vine
YouTube
15
Pick the Misfit
Instagram
Vine
Pinterest
Flickr
16
_______ of people are visual learners
53%
65%
36%
56%
17
Images aren't really that helpful in making your content stand out
False
True
18
Some Top Digital Branding Trends in 2015 were
Privacy reinforced
Citizen Journalism
Social Media Brand Meltdowns Decreased
More is Less
19
Every marketer needs creativity and imagination as well as an analytical side for strategy
False
1/2
True
20
The best thing to use for local business visibility is
Digital Ads
Traffic
Search
Social Media