What is distribution?

the process of getting products to consumers

When did new opportunities in marketing start to occur for women and minorities?

during the marketing orientation era

What is mass production?

use of technology/assembly lines to make large quantities of the same produ

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1.6 Test Review

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Questions 15

Answers

1
Which word is synonymous to (associated with) a company’s brand?
promotion
reputation
distribution
competition
2
What form of promotion do businesses use to call potential customers’ attention to the products/services they sell?
advertising
competition
internet
planning
3
What is the main difference between marketing today and marketing that took place more than 30 years ago?
the use of mass production
the use of technology
the use of promotion
the use of distribution channels
4
When were marketing concepts first used?
After the 19th century (1900s)
During the 19th century (1800s)
During the 18th century (1700s)
Ancient Greece/Rome
5
What most led to competition among businesses?
increase in brand awareness
increase in distribution channels
increase in consumer demand
an increase in mass production
6
What most influenced marketing in the 1990s?
global distribution channels
consumer demand
mass production
world wide web
7
During which era did businesses begin to focus more on communication, persuasion, and branding?
media promtion era
sales orientation era
marketing orientation era
production orientation era
8
What is distribution?
the increased demand for products
the mass production of products for consumers
the strategic pricing of products
the process of getting products to consumers
9
When did new opportunities in marketing start to occur for women and minorities?
during the generation-y era
during the sales orietation era
during the modern-day era
during the marketing orientation era
10
When did businesses start to create departments focused solely on marketing and promotion/advertising?
1990s-200s
1900s-1940s
1700s-1800s
1950s-1960s
11
When did companies beging to focus more on product/service mgmt and channel management? (*hint* Technological Advances)
17th century (1600s)
20th century (1900s)
15th century (1400s)
18th century (1700s)
12
What is production?
the creation of usable goods
the branding of products and services
the delivery of usable goods
the promotion of products and services
13
What is mass production?
use of branding/persuasion to communicate with a large number of consumers
use of technology/assembly lines to make large quantities of the same produ
use of channel management/distribution to deliver large amounts of a produc
use of promotion to make large numbers of consumers aware of a product
14
Which of the following is a marketing function?
management
competition
customer service
mass production
15
What did companies focus on during the Industrial Revolution?
research and pricing
production and distribution
communication and branding
promotion and advertising

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