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COMG211 - Quiz 1 Flashcards | StudBud

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Sales promotion does not include...

What are the main management functions?

COMG211 - Quiz 1

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Quiz for week 1

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Questions 10

Answers

1
What are the main management functions?
Leading, motivating, communicating
Leading, communicating and facilitating
Acquiring, training, motivating
Communicating, motivating and training
2
Sales promotion does not include...
Loyalty program
TV commercial
Coupons
Samples
3
What is personal Selling?
helping customers find solutions to their problems
The art of selling to yourself
Selling based on the needs and wants of the company
Working towards creating a profit
4
The marketing mix can also be called
customer base
marketing plan
the 4 P's
the target market
5
How Important Is Selling To The Marketing Industry?
Not Important.
The One Above Me.
It Depends.
Very Important.
6
Successful selling is with which of the following concepts?
Lack of qualified activity
undone research of your product
Increased Adaptability
Acknowledge the customer’s viewpoint
7
Why is selling important to a business?
To generate revenue
to open a bank account
to grow thier marketing reach
to spend cash
8
The sales call is the first step in the sales process
False
True
9
A promotional mix includes advertising, public relations, personal selling,and sales promotions
TRUE
FALSE
10
A mission statement tells your customers
Your opening hours
How many people work in your company
How long you've been in business for
What the values of your company are