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DECA DECA DECAAAAAAAAAAAA Flashcards | StudBud
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DECA DECA DECAAAAAAAAAAAA
DECA DECA DECAAAAAAAAAAAA
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testing review!
Flashcards
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Questions
25
Answers
1
What is the term for higher levels of output resulting from putting more workers on the job?
Return on input
Marginal returns
Return on revenue
Increasing returns
2
Under what circumstances would stock prices increase?
During a bear market period
When consumer spending increases
When interest rates increase
During times of high unemployment
3
The imported parts of a car catch fire, and the manufacturer is facing lawsuit due to
service quality
product safety
domestic trade
trade secrets
4
Which of the following are public-relations activities:
distributing newsletters, and sponsoring events
Identifying trends, hiring new staff members
Sponsoring events, developing new products
Holding press conferences, identifying trends
5
Which of the following is an aspect of channel management that impacts customer service?
Taxes
Timeliness
Advertising
Protectionism
6
A hospitality business adding a line of suite hotels to increase its product depth is product
enhancement.
feature.
outsource.
extension.
7
Hotel that offer special activities (play, concert) with purchase are an example of :
rack rate.
package plan.
incentive rate.
corporate plan.
8
What type of financial information might a business use to identify sales trends?
Break-even analyses
Cash outflows
Liquidity ratios
Customers' invoices
9
Which of the following is most likely to incur a luxury tax:
Used minivan with leather interior
Wool coat with faux fur collar
Laptop computer
Five-carat diamond ring
10
What might employees read in order to learn about new trends in a specific industry?
Daily newspaper
Trade journal
News magazine
Annual report
11
An effective marketing plan usually contains a section that explains the marketing
mix.
policy.
risk.
concept
12
A country's economy grows when its population grows at a slower rate than its
GDP per capita.
capital goods.
quality of work life.
standard of living.
13
Creditors review a business's income statement is to decide if the business will be able to
C. repay a loan
A. increase staff
B. expand operations
D. develop new products
14
Who is responsible for carrying out the tactics to achieve a business's marketing strategies?
Employees
Stockholders
Customers
Executives
15
What kind of product utility is most likely to result from production activities?
Possession
Time
Place
Form
16
Businesses are accommodating niche markets. For example, skydivers are part of the _____market.
environmental
agritourism
adventure
geotourism
17
Which is no longer the determining factor in customers' buying decisions for many products:
Customer service
Quality
Price
Return policies
18
Businesses can retrieve external marketing data by accessing
web-based information services.
accounts receivable summaries.
computer-generated sales reports
inventory management records.
19
Which of the following should be done to maintain a display:
Display props and fixtures should be dusted.
Signs in the displays should be replaced.
Display background paper should be changed.
Old staples from the display should be removed.
20
An effective advertisement headline should
criticize the competition.
offer a guarantee.
eliminate the need for additional copy.
indicate a benefit.
21
Why is it important for individuals to periodically validate their credit histories?
To find out about different types of credit
To understand credit laws
To avoid being denied credit
To protect themselves from bankruptcy
22
How can properties use the information found in guest history records?
To target specific markets
To process room accounts
To recruit new employees
To schedule payment plans
23
Which of the following examples illustrates the concept of product in the hospitality industry:
A hotel advertising private baths and a fireplace in rooms
A resort promoting that it treats guests like family
A conference center making reservations at other properties
A cruise ship providing a list of rental car agencies @ port
24
The hospitality industry consists of __________ businesses.
entertainment, destination planning, and prepared food
destination planning, financial, and fine dining
prepared food, entertainment, and lodging
lodging, transportation, and fine dining
25
When establishing a brand,it is important for a company to evaluate its competitors to find :
managerial styles
profit margins.
points of difference.
support services.
