The three main Hospitality Marketing Concepts/Strategies are...

Creativity, Technology, Loyalty,

what is buisness travel?

travel only for purpose of conducting an individuals or companys buisness

Limited-service facilities are...

often the site of extended stays

what are buying signals?

verbal or nonverbal signs of a customer's readiness to buy

What are some top legal issues facing hoteliers?

Increasing Cost of Development and Renovations, Franchise Contract Issues, Lack of Proper Insurance Coverage, Labor/Regulatory Compliance

Niche marketing involves which one of the following?

concentrating on a smaller, uniquely defined group of people

The characteristics of a tourist are...

price sensitive, expect best hotel experience and to feel at home

what is commercial recreation?

any recreational activity for which a guest pays a fee

The four segments of the Hospitality Industry are...

Food & Beverages, Travel & Tourism, Lodging, and Recreation

abusiness with more than one location of the same name under same ownership

a desirable or useful feature or a facility of a building or place

What are bed-and-breakfasts (B&Bs)?

small unique inns that offer a full breakfast with a night's stay

what is average daily rate (ADR)?

rate based on total sales for the day divided by total number of sold rooms

a paid presentation, with an identifiable sponsor, for a product or service

accommodation for a period or a place to sleep for one or more nights

Which one of the following is not the responsibility of the engineering department?

monitoring the amount of towels and linens necessary to stock the hotel

What does MICE stand for?

Meetings, Incentives, Conventions, and Exhibitions

any activity that people do for rest, relaxation, and enjoyment

studbud

FBLA Hospitality and Event Management

30 termsStudBud Administration35 plays

Imported from external platform

Flashcards30 cardsFPractice quizPHost liveL

Questions 30

Answers

1
The three main Hospitality Marketing Concepts/Strategies are...
Technology, Advertising, Community Outreach
Creativity, Advertising, Loyalty
Creativity, Technology, Loyalty,
2
____ is where a business stands in relation to other similar businesses.
target objective
mission
market share
market position
3
what is buisness travel?
traveling to multiple places for a long period of time
travel only for purpose of conducting an individuals or companys buisness
travel for leisure
travel with your family
4
Limited-service facilities are...
rarely able to employ a sufficient number of workers
often the site of extended stays
not in competition with full-service hotels for meeting facilities
the oldest form of lodging in the United States
5
what are buying signals?
verbal or nonverbal signs of a customer's readiness to buy
signs that a company is buying too much product
showing that items are being produced
signs that a customer does not want to buy
6
What are some top legal issues facing hoteliers?
Increasing Cost of Development and Renovations
Franchise Contract Issues
Lack of Proper Insurance Coverage
Labor/Regulatory Compliance
7
Niche marketing involves which one of the following?
focusing on the widest possible population
avoiding complaints of discrimination
international travel to multiple locations
concentrating on a smaller, uniquely defined group of people
8
The Food and Beverage industry is estimated to provide an estimated _____ of all meals eaten in the U.S.
50%
25%
45%
35%
9
Demographics: Statistics describing a population by of personal characteristics, such as age, gender, ethinicity, etc.
True
False
10
The characteristics of a tourist are...
concerned about seminars, trade fairs, and conferences...
price sensitive, expect best hotel experience and to feel at home
willing to pay more for convenience and location, concerned about service..
11
what is commercial recreation?
a recreational activity that is provided for free
any recreational activity for which a guest pays a fee
a recreational activity for a large group of people
12
The four segments of the Hospitality Industry are...
Food & Beverages, Travel & Tourism, Lodging, and Recreation
Other
Business, Advertisement, Lodging, Local Attractions
Food & Beverages, Business, Lodging, and Recreation
13
Food and beverage retail management systems do not include:
purchasing inventory
sales and catering
time, attendance, and labor scheduling
associated entertainment costs
14
The sales forecast for a hotel supply business is used to:
schedule production
evaluate employee performance
select an appropriate brand name
invest in the best capital goods
15
what is a chain
a business with multiple partners under different names
abusiness with more than one location of the same name under same ownership
a business that only has one location
16
a concierge is a hotel staff member that helps guest make arrangements for transportation, reservations, and activities.
True
False
17
___ is the balance of product, price, promotion, and distribution.
equilibrium
amenities
marketing mix
product line
18
Amenities are...
products that a company creates under a single brand, sold individually.
budget friendly, offers accomadation without a food and beverage component.
a desirable or useful feature or a facility of a building or place
strategy that focuses on a unique target market
19
What are bed-and-breakfasts (B&Bs)?
campsites in city areas
small unique inns that offer a full breakfast with a night's stay
hotels that provide transportation
big hotel chains
20
Perishability and fixed capacity affect:
product size
product heterogenity
product availability
product lifespan
21
what is average daily rate (ADR)?
rate based on total guests divided by number of rooms
rate based on total sales for the day divided by total number of sold rooms
the price per day to use amenities
the cost of renting the hotel's facilities
22
What is advertising?
an event presented to inform prospective customers about a company
a paid presentation, with an identifiable sponsor, for a product or service
an activity sponsored or supported by a company to enhance its image
an article in a newspaper describing the grand opening of a restaurant
23
Amateur sports are athletic activities and competitions for athletes who do not get paid.
False
True
24
Lodging means...
any activity that people do for rest, relaxation, and enjoyment
services related to moving people from place to place
engaged in preparing meals, snacks, and beverages for consumption
accommodation for a period or a place to sleep for one or more nights
25
charter tour: tour where a tour operator buys all the seats on an airplane, train, or bus and resells them to travelers
True
False
26
Which one of the following is not the responsibility of the engineering department?
keeping air conditioning ducts clean
maintaining electrical appliances in the kitchen and guest rooms
monitoring the amount of towels and linens necessary to stock the hotel
maintaining and repairing wiring
27
Ecotourism: branch of tourism encompassing adventure tourism & sustainable development of regions for future generations
False
True
28
_____ travel involves traveling within the United States
domestic
global
interstate
international
29
What does MICE stand for?
Multicultural Inclusive Customer Events
Modern International Current Events
Meetings, Incentives, Conventions, and Exhibitions
30
Recreation means...
services related to moving people from place to place
accommodation for a period or a place to sleep for one or more nights
any activity that people do for rest, relaxation, and enjoyment
engaged in preparing meals, snacks, and beverages for immediate consumption

FBLA Hospitality and Event Management Flashcards | StudBud