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Sports & Marketing Chapter 1&2 Flashcards | StudBud
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Sports & Marketing Chapter 1&2
Sports & Marketing Chapter 1&2
31 terms
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StudBud Administration
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#Review key concepts#vocabulary#marketing differences#critical thinking
Flashcards
31 cards
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Answers
1
The promotion of a company in association with a property is called
Royalty
Sponsorship
Endorsement
2
All are examples of tangible products EXCEPT:
I phone
Tennis lessons
Hockey Stick
Car
3
To whom do marketers sell participation in sports & entertainment?
Consumers
Governments
Businesses
4
This is an example of:
Convergence
Cross promotion
Synergy
Endorsement
5
The sports and entertainment industry relies on consumer free time, recreation and ...
discretionary income
consumer interest in free give-aways
ticket scalping
6
Synergy is the overlapping of promotions.
False
True
7
Combination that occurs when products owned by 1 source promotes the growth of related products
Cross Promotion
Synergy
Product Tie-In
8
Sports products are changing all the time
True
False
9
A key figure in the development of sports marketing was
Mickey Mantle
Spike Lee
William "Bill" Veeck
10
The 4 Ps of marketing are:
Promotion, Process, Placement, Personality
Price, Product, Place, Promotion
Product, Price, Planning, Promotion
Price, Production, Planning, Promotion
11
An example of sponsorship is
Corporate boxes in stadiums
Steph Curry & Under Armour
Peyton Manning & Nationwide Insurance
12
Who is considered the "Father of Sports Marketing"?
Larry Dolby
William Grossman
Bill Veeck
John Angelo
13
Income, gender, religion, and education are considered:
Market Analysis
Target Market
Demographics
14
Consumers of Entertainment are very loyal
False
True
15
Why do companies sponsor?
To allow employees to wear their products
To research target markets
To build brand awareness
16
The unauthorized use of another's music, movies or copyrighted material is:
Copyright
Product Tie-in
Piracy
Royalty
17
Sports Marketers target:
each product
Core Group
People's wants
Red & Yellow
18
The unauthorized use of an owner's movies or copyrighted material
Imposter
Piracy
Forgery
19
This is an example of :
Ancillary Product
Endorsement
Sponsorship
Core Product
20
The use of ancillary products as promotional tools is known as
Product tie-in
Cross Promotion
Convergence
21
The payment for material that has been copyrighted & legally belongs to the creator is....
Promotional tie-in
Trademark
Royalty
22
All are considered wants EXCEPT
Candy
Coat
Movie tickets
Iphone
23
Who invented the Kinetoscope?
Thomas Edison
Larry Dolby
Benjamin Franklin
Albert Einstein
24
The legal protection of a creator's intellectual property or products is:
Copyright
Royalty
Trademark
25
A product related to or created from the core products is known as an/a
ancillary product
core product
tie-in
cross promotion
26
This is an example of:
Product tie-in
Sponsorship
Endorsement
Synergy
27
Any form of communication through which one industry relies on another to promote its product
Tie-in
Synergy
Cross Promotion
28
The differences between sports and entertainment can be found in three areas
TV, Radio, Internet
Product, Place, Promotion
Consumer Loyalty, Product, Revenue Stream
29
This is an example of:
Product Tie-in
Cross Promotion
Core Product
Sponsorship
30
This type of sponsor is the most important and spends the most $$
Informational Sponsor
Main/Title Sponsor
Official Sponsor
General Sponsor
31
A specific group of consumers that an organization selects for its marketing plan
Demographics
Target Market
Focus group
