What is crisis management

Having a plan should a crisis arise

When crisis strikes time is of the essence

What should NOT be considered as a story to pitch to a journalist?

We have launched a fantastic new Easter egg

During a crisis what should you not do ?

Change the brand strategy document

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PR lesson

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Questions 16

Answers

1
What is crisis management
A team of senior management who deal with crisis
Having a plan should a crisis arise
All of the above
A famous PR agency
2
After a crisis, you need to change your crisis management strategy ?
False
True
3
What should NOT go in a press release
Boilerplate
Headlines
Quotes
Accounts
4
During a crisis what should you NOT do?
Be honest and open
Communicate with customers and suppliers
Spend money
Keep employees up to date
5
Which is true?
Take your time to respond, you don't want to make errors in haste
When crisis strikes time is of the essence
Never respond to negative news stories
Dont respond to a crisis outside office hours
6
Which would not normally be part of a proactive PR campaign
Pitch
Press release
Reforcasting
Stunt
7
A crisis communication plan is a set of guidelines which can be used when an unexpected event takes place
True
False
8
What does PR help with
Business Indemnity
Company Reputation
Brand Creation
Company Finances
9
Which group of people would a PR manager be concerned with ?
Press
All of the above
Investors
Employees
10
What does PR stand for
Press releases
Press required
Press relationships
Public Relations
11
What should NOT be in a crisis plan
Key contacts - Warm press, industry experts
Useful facts and figures about the business.
Press release templates
Brand Guidelines
12
What should NOT be considered as a story to pitch to a journalist?
We have launched a fantastic new Easter egg
Random Easter eggs have been hidden throughout Swansea city
There is less sugar in an Easter egg than there is in a packet of raisins
50% of over 40s don't eat any Easter eggs
13
A press release headline should be cryptic and intriguing
True
False
14
During a crisis what should you not do ?
Bring all key people together
Gather together all the information
Change the brand strategy document
Monitor press and social media and keep logs
15
You can't prepare for a crisis
True
False
16
What should NOT be in a crisis plan
Team phone numbers
Top threats
Annual budget
How to monitor media

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