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Remembering Marketing Concepts Flashcards | StudBud

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Remembering Marketing Concepts

5 terms·StudBud Administration·108 plays

Terms seen in Market discover for marketing strategies.

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Questions 5

Answers

1
The Four "P's" In Marketing are...
Price, Place, Product, Promotion
Promotion, Politics, Person, Place
Product, Person, Package, Promotion
Price, Place, Product, Person
2
The American Marketing Association’s definition of marketing...
relies on the synergy created by exchange
focuses on the value of empowerment, teamwork, and customer value
includes creating, communicating, delivering, and exchanging offerings that
is limited to promotional activities
3
Data previously collected for purposes other than the one at hand are an important source of information and is called..
Qualitative Data
Primary Source Data
Quantitative Data
Secondary Source Data
4
S.W.O.T. stands for..
Strengths Weaknesses Opportunities Threats
Strengths Weaknesses Objectives Timeframe
Simple Worth Objective Time
Special Weapons Over Tactics
5
_____ is the process of planning, collecting, and analyzing data relevant to a marketing decision.
Market Research
Decision Support
Data Collection
Market Intelligence