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Electronic advertising
Electronic advertising
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Questions
20
Answers
1
An ad using
ethos
will use...
Reliable experts or celebrities
Genuine customers and claims
Reliable experts and genuine customers
Celebrities and claims
2
What is the name of this advertising technique:
using sights and sounds to appeal to your senses
Sensory appeal
Sensory pleasing
Sense appeal
Appealing to senses
3
An ad using
pathos
will...
Trigger an emotional response
Make you happy
Trigger a negative emotion
Make you feel guilty
4
What best describes a "target audience"?
A group of people that will help promote the product
A group of people that are interested in the product/ service
A group of people that always buy/ use products from the brand
A group of people that advertisers think will buy/ use the product
5
What is the name of this type of frame
Wide shot
Long shot
Extreme long shot
Exposition shot
6
What does the acronym SWAT stand for?
Symbols, writing, auditory, techniques
Symbolic, writing, audio, techniques
Symbols, written, auditory, technical
Symbolic, written, audio, technical
7
Ethos
appeals to...
A person's background
A person's personality trait
A person's character and values
A person's culture
8
What is the name of this layout?
Tic-tac-toe
Toe-tac-tic
Rule of thirds
Rule of threes
9
What are the two types of connotations
Positive and negative
Happy and sad
Meaningful and inconsequential
Good and bad
10
What is NOT a type of "context"?
The physical setting of the ad
All options are a type of context
The time in which the reader is viewing the ad
The time in which the ad was created
11
What are the two types of sound
Divided and non-divided
Diegetic and non-diegetic
Digestive and non-digestive
Direct and non-direct
12
What is the name of this advertising technique:
making the product seem bigger or smaller for effect
Scope
Size
Proportion
Scale
13
What is the name of this advertising technique:
music and other sound effects that add to the excitement of the ad
Mood music
Atmosphere music
Sounds good
Sounds fancy
14
What is the name of this advertising technique:
using words like "great" or "amazing" to make the product seem exciting
Claim
Truth
Fame
Hype
15
An ad using
logos
will use...
Statistics
Facts
Numbers
All the above
16
Pathos
appeals to...
Someone's requirements
Someone's desires
Someone's needs
Someone's emotions
17
Who is the best teacher?
None of them
Miss Saunders
Miss Saunders and Mr Yeates
Mr Yeates
18
What is NOT a purpose of advertising
To promote a lifestyle
To sell a product/ service
To highlight a cause/ issue
To show how to use the product
19
Logos
appeals to...
Logic
Reason
Logistics
Reasoning
20
Why do brands use celebrity endorsement?
To become as famous as the celebrity
To use the celebrity's fame to attract more customers
To gain more followers
To help promote the celebrity
