Event Marketing

Question 1

What is the best definition of a target market?

Accepted Answer

A specific group of people most likely to attend and enjoy the event

Question 2

Market segments are groups of consumers or potential consumers with similar attributes, attitudes, or behaviors.

Accepted Answer

True

Question 3

What is the primary purpose of market research?

Accepted Answer

To understand the needs and wants of the target market

Question 4

For a championship boxing event you should set the price low to get as many people as possible to attend

Accepted Answer

False

Question 5

Part of a effective marketing plan is knowing what consumers expect from the event

Accepted Answer

True

Question 6

The Olympic Games is a brand name

Accepted Answer

True

Question 7

Targeted marketing has no actual benefit

Accepted Answer

False

Question 8

Which of the following is NOT a constraint that would keep a consumer from attending?

Accepted Answer

Interest in attending

Question 9

Which of the following is NOT a promotional tool for events?

Accepted Answer

Ignoring the target market

Question 10

What drives consumers to events?

Accepted Answer

The chance to socialize and create memories

Questions 10