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Entrepreneurship: 4.2 Market Research Flashcards | StudBud
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Entrepreneurship: 4.2 Market Research
Entrepreneurship: 4.2 Market Research
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StudBud Administration
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#entrepreneurship #marketresearch #highschool
Flashcards
10 cards
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Practice quiz
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Host live
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Questions
10
Answers
1
The last step in market research is to...
Take Action
Analyze the data
Define the question
Evaluate the Results
2
The first step in market research
Analyze the data
Define the question
Determine the data needed
Collect the data
3
Information collected for the very first time for a specific purpose.
Secondary Data
Primary Data
Elementary Data
All of these
4
Research that includes data on population, family size, economic trends, and industry forecasts
Both of these
Secondary Data
Primary Data
Neither of these
5
The most common type of primary market research is a questionnaire or survey.
False
True
6
Market research is a system of collecting, recording, & analyzing information on what?
customers
all of these
products
competitors
7
A focus group allows for more discussion and interaction than a survey.
False
True
8
Data found in previously published sources.
Primary Data
Any of these
Secondary Data
Exploratory Data
9
In which ways can primary data be collected?
survey
all of these
focus groups
observation
10
In a survey, ask many questions to understand your target market's buying motives
False
True
