Chapter 1 Marketing Concepts

All the activities, such as pricing, distribution, planning, & promotion, is called:

All the potential customers to purchase a specific product/service is called a:

A product/good that has form utility is called:

Fulfilling the needs/wants of customers is called:

Training your staff in customer service techniques is an example of what marketing function:

The Ice Bucket Challenge is a good example of the use of what media:

Every business has 3 activities:

A customer is the person that____________ a product/service.

DECA is a:

When your flowers and candy is delivered to you on February 13th, this is an example of:

When a business has a closing out sale, this is an example of:

A person/entity that uses a product/service is the:

The percentage of total sales that a business has is called its market:

One of the 4P's of the marketing mix is:

An establishment that offers a product to customers locally is an example of what P: