Module 2 (Day 4) – Roles and Responsibilities

Question 1

With which other staff might an SEO Specialist work in order to build inbound links?

Accepted Answer

Social Media Managers

Question 2

Which role involves formulating marketing plans that are aligned to business aims?

Accepted Answer

Marketing Manager

Question 3

Which of the following responsibilities are NOT part of the role of a Technical Specialist?

Accepted Answer

Data Analysis

Question 4

Which role involves interpreting analytical data for other digital marketing staff?

Accepted Answer

Data Analyst

Question 5

Individual campaign activity is overseen by a…

Accepted Answer

Campaign Manager

Question 6

Which role involves curating editorial calendars that schedule when content will be posted?

Accepted Answer

Social Media Manager

Question 7

Which role involves designing, coding and modifying HTML documents?

Accepted Answer

Web Developer

Question 8

Data Analysts track both quantitative and qualitative data. But what is "qualitative data"?

Accepted Answer

Feelings and opinions

Question 9

A brand’s community manager aims to build a bridge between…

Accepted Answer

The brand and its online community

Question 10

Which of the following is NOT the responsibility of a copywriter?

Accepted Answer

Posting content on social media

Questions 10