Midterm Exam Practice Test

How can Artificial Intelligence create more selling opportunities?

Converting raw data into a more meaningful form is called

Which of the following is one of the support activities in a firm's value chain?

A hotel reservation system is a typical example of a management information system

What’s a sure sign you need a CRM ?

A Database Management System reduces data redundancy and inconsistency by

Streamlining data to minimize redundancy and many-to-many relationships is called

Which model describes the external forces that affect an organization's strategy?

Software that manages the resources of the computer is called

The three activities in an information system are

Investing in IS to comply with government legislation aims to achieve which business objective?

IT infrastructure consists of physical computing devices required to operate the enterprise

The value chain model

Which is the primary reason for implementing a new information system in a firm?

Which of the following industries has a low barrier to entry?

Which type of system would you use to monitor a production schedule?

CRM uses integrated applications to address all aspects of the customer relationship, including

A TPS performs and records the daily routine transactions necessary to conduct business

A manufacturer of deep-sea oil rigs may be least concerned about this marketplace force

What does a CRM do?

Firms that invest more in information technology make more profit than firms that invest less

A firm that invests in efficient business processes is making an invest in complementary assets

ESS are specifically designed to serve which level of the organization?

A set of computing resources so that they can all be remotely accessed is called

are created by combining and customizing components from different online software applications

CRM stands for

In a database, groupings of data must be streamlined to eliminate many-to-many relationships

What is the most important function of an enterprise application?

SaaS refers to

A field identified in a table as holding the unique identifier of the table's records is called

TCO refers to the original cost of purchased technology: both hardware and software

A grouping of characters into a word, a group of words, or a complete number is called a record

In a table for customers, the information about a single customer would reside in a single

Which type of system would you use to determine what trends in your supplier's industry?

Which of the following is not one of the competitive forces?

Which model can help firms determine the actual cost of specific technology implementations?

A fully digital firm produces only digital goods or services.

What’s one problem a CRM solves?

Every record in a file should contain at least one key field