Spring Sports Marketing 2016 FINAL Review

When there are too many staff members in the store for the customer traffic.

The percentage that a store has of the total sales in its trading area.

Illegal practice of advertising a product at a low price -then not having that product,

The number of workers assigned to jobs at a particular time.

Expense incurred developing an email list divided by the number of people who opened and read 

Writing and speaking

Any program that tries to build and maintain a base of repeat customers.

Refers to other businesses that are trying to attract the same customers as your own business.

A group of employees join together as a single unit to negotiate with employers

When there is not enough staff to handle the customers.

The term used to define the number of people who go by a store location during a given time.

Reduction in price of product to increase sales if it's not selling according to projections.

Approach: Conversation that starts with a comment about the product.

Series of questions asked to a select & reps group of people to obtain quantitative data.

Awards presented to musicians, producers, and other recording professionals.

The number of times the targeted customer is exposed to the media.

The total revenue of a business less all expenses over a specific period of time.

Customers' positive feelings about the business (charity events)

An examination of the business's strengths, weaknesses, opportunities, and threats

A federal law that placed guidelines on mass commercial emails.

Arm of promotion that tries to create a favorable public opinion for an indiv. or organization.

Business owned and operated by one person

When an unknown person or event is propelled into the spotlight by fans.

Someone who manages an athlete's life off the field

Meetings, courses, seminars, & networking opportunities that enhance an individual's knowledge 

Personal reason not to buy.

Language that relates to a specific area and that makes communication more concise

Document created by an applicant that lists the applicant's qualifications and experience

Payment for the use of copyrighted work

The amount of money the store pays to purchase the merchandise from a supplier.

Controls the sale of tickets for most venues in the country

Containment of stores usually an enclosed building with an adjacent parking lot.

# of people in the target market expected to receive the message through the chosen medium.

Protects intellectual property for the lifetime of the artist plus 70 years

'May I put this on your credit card?' (Type of close)

May I help you?

Approach: Consists of a friendly welcome to the store or department.

The unique works of writers, artists, and musicians that are protected under copyright law

The number of workers assigned to jobs at a particular time.

Two or more individuals sign an agreement to own and operate a business together

A contract between a landlord & a tenant for use of a property for a specified amount of time

Given to professionals in live theater (Broadway).

Method of showing the major selling features of a product and how it benefits the customer.

Formed by the interaction of the event, the sponsors, and the fans

The realm in which the originator's work can be used by anyone without cost or permission

Contractual agreement between the owner (licensor) of a trademark/brand and the licensee

Cost of each exposure to an ad divided by its reach in thousands

May be permanent ongoing employees, but work less than 30 hours per week; paid hourly wage

Paid form of communication delivered by a product make or seller to consumers.

Paid a salary or an hourly wage and receive benefits.

Drive, persistence, and hard work

A store that is unattached to other stores.

One-on-one and group interactions

The realm in which the originator's work can be used by anyone without cost or permission

Process of developing contacts with other individuals, groups, or organizations 

Person who offers little or no guidance to team members and leaves the decision making to them

Underwriting an event for the purpose of gaining positive association for a brand w/event.

Goods whose sales fluctuate according to the time of year.

A verbal or nonverbal sign that a customer is ready to purchase.

Identification of dues dates for each task (project matrix)

Most famous and prestigious of the entertainment awards shows 

Process of developing contacts w/other individuals, groups for benefit of career development

When an unknown person or event is propelled into the spotlight by fans.

The typical selling prices at which goods are sold.

Approach:Conversation that starts with a comment about the product.

Direct contact with prospective customer with the objective of selling a product or service.

Extra incentives beyond salary and wages; insurance, sick pay, holiday pay, company car

Step in which the salesperson makes a first in-person contact with a potential customer.

Neighborhood space composed of a group of separate stores that are connected by sidewalks 

The speed with which products are used up and must be purchased again.

A promotion where a few online mentions turn into a real buzz about a movie

Promotion meant to heighten a store's image.

Describes a company's situational analysis, marketing strategy, & implementation plan 

Process of gathering, recording, analyzing, & reporting info regarding customers

Registered businesses that legally buy and resell tickets to a variety of entertainment events 

The number of people questioned for a survey.

Any unpaid media attention. Either positive or negative. Free

Any email that a recipient does not wish to receive.

A promotion where a few online mentions turn into a real buzz about a movie

Associations for professionals in the same or similar industries 

Drive, persistence, and hard work

Property right that excludes others from making, using, or selling the invention

Limited creative uses of material protected by a copyright w/o asking permission

An insert into a magazine/newspaper that typically contains product graphics & special offers.

Regulates advertising at national level

Experienced professional who willingly acts as a role model & provides guidance & encouragement

Competition with the same or similar types of products or services offered by another business.

The moment when a customer agrees to buy a product.

The nature of the business and the reason that the company exists

Planning & implementation of every aspect that takes place in and around the sports venue

Writing and speaking

Documents that contain newsworthy information of interest to the public; 

The difference between the retail price of an item and the cost of the item to the store..

Contractual agreement between the owner (licensor) of a trademark/brand and the licensee

At the front of the marketing plan to present a short, concise restatement of its contents

Facts collected for the first time for the problem under study.

The legal representative of an athlete or celebrity

Additional incentives offered for a limited time to encourage consumers to buy a product.

Blending of advertising, sales promotion, publicity and personal selling.

Written, detailed description of how the elements of promotion will be used.

Combines the short ads, or trailers, for all of the award-nominated films into one short film

Facts that have been collected previously for a purpose other than the problem being studied.

The actions taken to implement the strategy

The amount of money that can be made from the sale of a particular product.

Form of business in which ownership is represented by shares of stock

Contractual agreement between the owner (licensor) of a trademark/brand and the licensee

Specified amount paid annually for a job regardless of the number of hours worked

Multiplying the reach by the frequency, expressed as a percentage

Tasks performed before contact is made with a customer

Channel of communication used to send a message to the target market

Person who involves team members in the decision-making process

Information gathered about competitors

Someone who manages an athlete's life off the field

The amount of money that can be made from the sale of a particular product.

Promotion of a store's merchandise.

The percentage that a store has of the total sales in its trading area.

The total revenue of a business less all expenses over a specific period of time.

Ability to motivate and guide others to accomplish organizational goals

Assoc for students that foster leadership, civic consciousness, career training, social respon.

Person's public expression of approval or support for a product or service.

Concern or other reason a customer has for not making a purchase

Awards given by the Academy of Television Arts & Sciences for TV programming.

In-depth look at the current conditions of the business, the competition, & the target customer

The payments made to employees for the hours that they work.

Concern or other reason a customer has for not making a purchase