Marketing 1: Unit 1 What do you already know!

Question 1

The goods, services, or ideas a business will offer its customers

Accepted Answer

Product

Question 2

Consumers purchase these items quickly and without much thought or effort

Accepted Answer

Convenience

Question 3

Which of these is NOT a function of marketing

Accepted Answer

Demand

Question 4

A Golf Tournament is what type of Event?

Accepted Answer

Sports Event

Question 5

Which of the following is an element of planning an event?

Accepted Answer

Goal, Venue/Location, Budget, Staffing

Question 6

The amount of money a business asks for in exchange for its products

Accepted Answer

Price

Question 7

Product, Price, Promotion and Place is known as the....

Accepted Answer

Marketing Mix, 4 P's of Marketing

Question 8

Which of the following is an example of an economic want:

Accepted Answer

Clothing

Question 9

What is marketing information management?

Accepted Answer

collection and mgmt of info related to a company's marketing

Question 10

The Super Bowl Halftime Show is what type of Event?

Accepted Answer

Entertainment Event

Question 11

What form of promotion is emphasized for complex, technical products sold to industrial users?

Accepted Answer

Personal Seling

Question 12

Marketing mix element that involves letting customers know a products value & how its benefits meet their customers need

Accepted Answer

Promotion

Question 13

Getting a selected product in the right place at the right time

Accepted Answer

Place

Question 14

Which marketing function involves determining where products will be sold

Accepted Answer

Channel Management

Question 15

Which of the following is the best description of the marketing mix:

Accepted Answer

A combination of the four elements of marketing

Questions 15