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ICEV The 4 Ps 5-7 Flashcards | StudBud
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ICEV The 4 Ps 5-7
ICEV The 4 Ps 5-7
20 terms
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StudBud Administration
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Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
Decisions about which of the following are associated with promotion?
Personal selling
Target market
Store location
Product design
2
Which of the following is sometimes referred to as the "fifth P"?
Passion
Publicity
People
Profit
3
The marketing mix often limits which types of organizations?
Nonprofit and charity organizations
Internet and service-based organizations
Companies with physical products
Corporations and international companies
4
Which of the following is NOT a basic place decision?
Inventory management
Distribution channels
Warehousing
Repairs and support
5
Which of the 4 Ps relates to packaging
Place
Price
Product
Promotion
6
Leveraging the full power of ____ may be a key business strategy.
Publicity
A target market
The internet
Social Status
7
Which of the following can be used to change,optimize and enhance marketing strategies?
Customers
The internet
Innovative products
Great salespeople
8
Which of the 4 Ps would include offering credit arrangements?
Promotion
Product
Place
Price
9
Promotion should stimulate which of the following?
Employee action
A need and desire to buy
Suppliers intrest
Lower prices
10
Promotion requires selecting which of the following?
Product features
Media outlets
Store design
Company mission
11
The marketing mix must be which of the following?
Driven by the industry
Customer driven
Driven by the economy
Profit driven
12
Which of the 4 Ps relates to packaging?
Place
Product
Price
Promotion
13
Which of the following concepts is NOT associated with the fifth P?
Creating a service-orientated corporate image
Implementing customer-driven strategies
Clearly defining a target market
Establishing an enthusiastic sales force
14
Which of the following is the most powerful form of buying suggestion?
Low prices
Knowledgeable sales staff
Word-of-mouth
Unique advertising
15
Which of the following is the first step toward product sales?
Friendly service
A convenient store location
Sales campaigns
Brand awareness
16
Which of the following is NOT a basic pricing decision?
Determining suggested retail price
Producing price bundles
Creating volume discounts
Determining packaging
17
Promotion refers to the type of which of the following?
Displays products are placed in
Packaging used on products
Message communicated to customers
People a company is trying to appeal to
18
Promotion does NOT include decisions about which of the following ?
Public relations
Advertising
Personal selling
Branding
19
Which of the 4 Ps includes creating a 50-percent-off coupon?
Place
Price
Promotion
Product
20
Customers can often provide which of the following?
Motivation for employees
Opportunities to work with other companies
Obstacles which hinder growth
Helpful and needed suggestions
