Marketing SLO

______ is a catchy phrase that helps promote a product.

Classifying people who form a given market into even smaller groups.

Determine which type of customer decision making -Jack purchases his first house.

What is a SWOT analysis?

consumer willingness and ability to buy products

The amount of goods producers are willing to make & sell

sales representatives generate and maintain direct contact with prospects and customers.

The four P's: product, place, price, and promotion.

a form of nonpersonal promotion in which companies pay to promote ideas, goods, or services. 

Hybrid of a partnership and corporation

___________ is two or more people jointly responsible for the success or failure of a company

Determine which type of customer decision making-2 roommates by furniture for their apt.

What is a PEST analysis?

to convince a retailer to stock the products being promoted.

-supply increase > price increase-supply decrease > price decrease

directs promotional activities toward consumers.

Money left after taking out taxes.

Developing, promoting, and distributing products to satisfy customers needs and wants.

Define economic utility

Point where the supply and demand curves meet.

A business owned by several people butconsidered to be one entity under the law

An attribute of goods or services that makes them capable of satisfying consumers

Determine which type of customer decision making-Blake buy a candy bar and a soft drink 

making decisions about the features and services of a product that will help sell that product 

A type of business organization that can borrow money without involving other people.

Money left after paying for basic living necessities such as food, shelter, and clothing.

Product, Price, Place, Promotion

modifying, creating, or deleting a company's product based on customer reviews 

-demand increases > price decrease -demand decrease > price increase

personal selling, advertising, direct marketing, sales promotion, and public relations

Owned and operated by one person who provides money and management andreceives profits

___________ is one of the most expensive forms of promotion.

the efforts a business males to identify, place, and sell, its products, in the market place

activities help an organization to influence a target audience. 

Sharon what own her own business. What type of business ownership is this?

What is the basic concept of the free enterprise system?

The group of people most likely to become customers