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Persuasive Techniques
Persuasive Techniques
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Answers
1
What persuasive techniques are used in this poster ad?
Opinion
Repetition
Alliteration
Three (rule of )
2
1. A persuasive technique that appeals to
emotion
is known as___________.
pathos
logos
ethos
3
2. A problem, its causes, and its solutions: ___.
description or list
sequence or time order
cause and effect
problem and solution
4
The meaning behind: Jump on the bandwagon
Trashing a car
Walking in the wrong direction
Join a popular trend or activity
Get in a car
5
plays a key role in informing the public about the actions of individuals ad oranizations
Ethics
Self-regulation
Laws
The Media
6
Text that presents factual information, including expository, persuasive, and procedural text:
Multimedia
Brainstorming
Informational text
Lord of the Rings
7
Which persuasive technique is this an example of?
Ethos
Connotation
Pathos
Logos
8
What is bandwagon appeal?
Attempt to validate a point because everyone believes in it
The deliberate use of understatement
The stated conclusion isn't a result of the facts given
An attack on a person rather than his/her argument
9
What is bandwagon?
using words that have strong emotions
tries to persuade everyone to join in and do the same thing
An important person or famous figure endorses a product
employ vague, sweeping statements
10
Which of the following persuasive techniques is being used in the following ad?
Greenwashing
Bait and Switch
Plain Folk Appeal
Bandwagon
11
Which persuasive technique is this an example of?
Pathos
Mood
Logos
Ethos
12
Plain Folks
Words sound good, but the meaning is unclear
Smears or damages an opponent
Makes a leader look like plain folks (mom and pop style)
Everyone is doing it! You should too
13
Metaphor, simile, repetition and parallelism are all examples of persuasive writing techniques.
False
True
14
Bandwagon?
Suggestion someone made that everyone should do something
a band in a wagon
a wagon full of bands
15
All of the following persuasive techniques are used in the advertisement EXCEPT
Snob Appeal
Weasel Words
Patriotism
Magic Ingredients
16
All of the following persuasive techniques are used in the advertisement EXCEPT
Ethos
Transfer
Bribery
Logos
17
what persuasive technique does this advert use?
USP
social position
solution to a problem
playing on emotion
18
What persuasive technique is being used in the following advertisement?
Loaded language
Pun
All of the above
Alliteration
19
What persuasive technique is being used in the following advertisement?
Loaded language
Rhetorical question
All of the above
Pun
20
What persuasive techniques represent emotion?
A+
Logos
Ethos
Pathos
21
Which persuasive technique is this an example of?
Pathos
Ethos
Logos
Mood
22
Technique type?
All the cool kids are wearing Beatles t-shirts. You should too.
bandwagon effect
glitter sparkle fairy technique
testimonials
glittering generalities
23
This is not a persuasive text
False
True
24
what is the definition of bandwagon
an advertisement that includes powerful language
taps into people's desire to belong to a group
makes people feel as if their safety is in danger
when the statistics are based on a falsehood
25
Which is a Bandwagon argument?
What are these words????
Arguments that falsely assume one thing must lead to another
Arguments using popularity to persuade you to do something
An argument that distracts by introducing another topic.
26
What persuasive technique is being used in the following advertisement?
Rhetorical question
Alliteration
Repetition
Appeal to hip-pocket nerve
27
What to pursuasive techniques help with?
To make you want to buy the product
Neither
To help a product
Both
28
Which of the following persuasive techniques is being used in the following ad?
Logos
Pathos
Ethos
Sharos
29
What persuasive techniques are used in this movie trailer?
Fact, Statistics and Exaggeration
Fact, Repetition and Exaggeration
Fact, Alliteration and Exaggeration
Fact, Three(rule of) and Exaggeration
30
What technique is being employed in this scene?
Evidence
Analogy
Anecdote
Simile
31
What type of persuasive technique is used in this commercial
Bandwagon
Slogan
Emotional Appeal
Testimonial
32
TorF: cardstack uses facts and stickfigures to show one side positive and the other negative
False
True
33
What type of persuasive techniques is shown in the picture
Ethos
Pathos
Doctor
Logo
34
Name the technique: 'Doctor Bronson’s researched showed “an increase in over 20%” of methusers'
Appeal to common sense
Expert opinion
Humour
Appeal to fear
35
This technique uses derogatory language or words to describe the enemy
Card Stacking
Glittering generalities
Lesser of two evils
Name Calling
36
what is bandwagon?
it is a bandwagon
I don't know?
none of the bellow
it is saying that someone is doing it so you should to
37
Presenting a
problem
and offering persuasive
solutions
Problem-Solution
Issue-Resolve
Authority
Effect-Cause
38
What persuasive appeal is used?
appeal to reason
appeal to animal lovers
appeal to emotion
appeal to authority
39
Which propaganda technique could be considered the "opposite" of plain folks?
Bandwagon
Testimonial
Name Calling
Repetition
40
Which propaganda technique directly names and enemy (usually with an insult)?
Plain Folks
Panacea
Name Calling
41
What persuasive technique is being used in the following advertisement?
Rhetorical qustion
Repetition
Appeal to nationalism
Alliteration
42
This is a persuasive text.
true
false
43
The aim of Persuasive Communication is to
Change behaviour
Change attitudes
Change values
All of these
44
what do you use to remember techniques?
AFORREST
AAFOREST
AFFOREST
AFOREST
45
Which of the following persuasive techniques is being used in the following ad?
Bandwagon
Snob Appeal
Greenwashing
Plain Folk Appeal
46
Which persuasive technique is this an example of?
Ethos
Pathos
Mood
Logos
47
What technique is NOT used in this visual?
Exaggeration
Humour
Irony
Anecdote
48
What persuasive technique is used within the following ad?
appeal to emotion
rhetorical question
parallelism
49
true or false: bandwagon means: you do it because they do it
true
false
50
3. A persuasive technique that appeals to the
credibility or character
is known as ___________.
pathos
logos
ethos
51
Which of the following persuasive techniques is being used in the following ad?
Greenwashing
Bandwagon
Plain Folk Appeal
Snob Appeal
52
What are examples of Plain Folks?
Animal
Family
Politicians
Celebrity
53
"The stars winked at me." What technique is this an example of?
Personification
Simile
Onomatopoeia
Alliteration
54
Technique type?
I'm Jack Black and I use "Crazy Man Beard Gel." Buy some today!
glitter sparkle fairy technique
glittering generalities
bandwagon effect
testimonials
55
When a well known person supports a product, what type of persuasive techniques is that?
bandwagon
slogan
testimonial
plain folks
56
What is plain folks
Statistics and objective factual information ...
uses experts to say that they recommend this product ...
Suggest some miraculous discovery ..
The opposite of snob appeal ...
57
Advertising Angles 1: The Bandwagon is when...
a vehicle used to transport large purchases.
everyone else is doing it, so you should, too.
a vehicle that plays loud music.
58
What persuasive technique is being used in the following advertisement?
Appeal to justice
Appeal to fear
Appeal to nationalism
Appeal to family
59
Which type of propaganda technique is used in the photo?
glittering generalities
yummy looking beverages
testimonials
bandwagon effect
60
Persuasive Communication techniques are commonly used in
health promotions
product advertising
all of these
political campaigns
61
Which persuasive technique is this an example of?
Logos
Ethos
Pathos
Mood
62
Name the technique: ‘The team was about as effective as a walking corpse.’
Metaphor
Simile
Pun
Repetition
63
All of the following persuasive techniques are used in the advertisement EXCEPT
Weasel Words
Logos
Patriotism
Plain Folks
64
What persuasive appeal(s) is/are used in the following advertisement?
appeal to health
appeal to reason & authority
appeal to reason
appeal to authority
65
Which persuasive technique is used in this ad?
bandwagon
emotional appeal
testimonial
logical appeal
66
What is bandwagon?
the use of
everyone is doing it
the use of stories
the use of a distractor
67
What is an easy way to remember all of the persuasive techniques?
Persuade
A jungle
A forest
All techniques
68
Name one Persuasive Appeal.
Logos
Thanos
Ethos
Pathos
69
What persuasive technique is used in the following ad?
Broad Generalization
Glittering Generalities
Testimonial
Bandwagon
70
What persuasive technique is being used in the following advertisement?
Appeal to hip-pocket nerve
Pun
Appeal to nursery rhymes
Rhyming
71
Cardstacking means to:
selecting data supporting your argument, ignoring other data
Selecting data that offers no support
Selecting data that offers contradictory evidence
72
Jump on the bandwagon
Ride a bus
Become a musician
Join a popular trend or activity
Go to the music party
73
What persuasive technique is used in this ad?
emotional appeal
appeal to authority
testimonial
ethical appeal
74
Persuasive texts...
Influence the reader
Evoke emotions
Can never be humerous
Are not engaging
75
The message in a persuasive text that is direct and straight-forward is called
theme
implicit
explicit
a claim
76
How does the bandwagon propaganda tactic work?
Peer pressure
Everyone's doing it, don't be left out
Everyone else voting for a random candidate
Constant social media arguments
77
Technique type?
Our tacos are the best in the entire world!
glitter sparkle fairy technique
testimonials
bandwagon effect
glittering generalities
78
Which propaganda technique is used to target one specific group of persons as the enemy?
Pinpointing the Enemy
Bandwagon
Name Calling
Plain Folk
79
What kind of persuasive techniques is Rolls-Royce using?
Repetition
Bandwagon
Plain Folks
Snob Appeal
80
What makes it a philanthropic ad?
It encourages emotion
It's selling something
It promotes a belief or idea
It speaks to the viewer
81
Persuasive texts often use tricks to persuade the reader. These tricks may be called...
fallacies
support
claims
arguments
82
All of the following persuasive techniques are used in the advertisement EXCEPT
Logos
Weasel Words
Snob Appeal
Ethos
83
A persuasive technique in which an author cites his own or someone else's expertise is called
analogy
testimony
argument
authority
84
Which two are examples of persuasive language techniques discussed in class
Repitition
Imagery
Emotive language
Similes
85
The pizza was calling her name.
Simile
Personification
Hyperbole
Idiom
86
What persuasive techniques are used in this poster ad?
Facts and Emotive Language
Facts and Exaggeration
Statistics and Repetition
Statistics and Three (rule of)
87
Identify one technique employed in this advertisement?
Appeal to Emotion
Statistics/Evidence
Rhetorical Question
Irony
88
The Geico ad shown is
most likely
an example of which type of appeal?
sex
humor
reminder
fear
89
What are the forms of persuasive writing?
advertisements
speeches
editorials
all of these
90
What persuasive techniques are used in the following ad?
rhetorical questions
testimonial
all of the above
appeal to authority
91
Name the technique: ‘Recently my neighbour experiencetheseproblems first-hand’
Emotive language
Praise
Anecdote
Attack
92
What is plain folks?
People without expression
Very plain writers
The speaker presents as an average joe
93
Does the picture below show plain folks?
yes
no
94
A Persuasive technique that appeals to the “everyone else is doing it" mentality.
Bandwagon appeal
Logos
Hercules
Jumping off a Cliff!
95
This advertising technique suggests a product is for everyday people...
Plain folks
Snob Appeal
Bandwagon
Testimonial
96
What is Plain Folks?
ipod for yoda
send the message that a person is just like you
feelings about the same things to get a postive image
President Obama goes to burger king
97
All of the following persuasive techniques are used in the advertisement EXCEPT
Pathos
Ethos
Logos
98
Which persuasive techniques is being used in this example?
rhetorical question
hyperbole
repetition
emotive language
99
A marketing technique that targets the worries and insecurities of consumers...
Hidden fears
Weasel words
Testimonial
Plain folks
100
2. A persuasive technique that appeals to
logic or reason
is known as ____________________.
logos
pathos
ethos
101
What persuasive technique is being used in the following advertisement?
Appeal to nationalism
Appeal to hip pocket nereve
Rhetorical qustion
Alliteration
102
Which of the following persuasive techniques is being used in the following ad?
Sharos
Pathos
Ethos
Logos
103
How many persuasive techniques are in AFOREST?
7
5
6
8
104
Define: PLAIN FOLKS
use of virtue words/opposite of name calling
making huge predictions based on a few small facts
A public figure or celebrity promoting a product
convincing the audience that a celebrity is "just like us"
105
jump on the bandwagon
don't be late
join a popular trend
music practice
someone is good at track
106
The Bandwagon effect in advertising implies that people buy a product because
everybody else wants it too
they want to look good
they are confused
they just need it now
107
An example of Problem and Solution is an
article on how to help the population of Tree Frogs.
article on the history of Tree Frogs over time.
article on how to build a habitat for Tree Frogs.
article on how/why the numbers of Tree Frogs are decreasing.
108
In the mnemonic FAT HORSE for persuasive writing, what does the E stand for?
ENUNCIATE clearly
EXPLAIN the other side of the argument
Make your writing EMOTIVE / emotional
Give your writing ENERGY
109
All of the following persuasive techniques are used in the advertisement EXCEPT
Ethos
Logos
Magic Ingredients
Pathos
110
What persuasive technique does this advert use?
appealing to human needs
celebrity endorsement
playing on fear
USP
111
What persuasive technique is apparent?
stereotype
glittering generalities
bait & switch
bandwagon
112
Which persuasive technique is this an example of?
Logos
Tone
Pathos
Ethos
113
Which of the following persuasive techniques is being used in the following ad?
Snob Appeal
Plain Folk Appeal
Bandwagon
Bait and Switch
114
Which persuasive technique is used in the following advertisement?
Bandwagon
Expert Opinion
Testimonial
Repetition
115
Name the technique: ‘‘It’s a simple choice, a simple plan,a simple solution’
Pun
Inclusive language
Metaphor
Repetition
116
The definition of Plain folk is...
A product is endorsed by a celebrity.
The advertiser says that people just like you use a product.
The ad appeals to people’s fears, joys, sense of nostalgia.
The advertiser makes you feel like you need the product.
117
Which of the following persuasive techniques is being used in the following ad?
Sharos
Ethos
Pathos
Logos
118
A
woman
being viewed primarily as an object of desire, rather than as a whole person, in an ad:
Exploitation of Fear
Discrimination
Objectification of Women
Subliminal Advertising
119
Which type of persuasive appeal is the photo trying to use?
fantastical
ethical
emotional
logical
120
What persuasive techniques are used in the commercial?
rhetorical question
appeal to authority
parallelism
all of the above
121
How do you use the BANDWAGON APPEAL to convince your opponent that you're right?
Say that everyone else agrees with you, so they should too!
Bring up THEIR argument before they do, and prove it wrong!
Ask a question that makes them THINK or feel something!
Tell a short personal STORY that proves your point!
