Marketing SLO

directs promotional activities toward consumers.

The four P's: product, place, price, and promotion.

Point where the supply and demand curves meet.

personal selling, advertising, direct marketing, sales promotion, and public relations

Define economic utility

sales representatives generate and maintain direct contact with prospects and customers.

A type of business organization that can borrow money without involving other people.

Product, Price, Place, Promotion

What is a SWOT analysis?

Hybrid of a partnership and corporation

___________ is two or more people jointly responsible for the success or failure of a company

a form of nonpersonal promotion in which companies pay to promote ideas, goods, or services. 

activities help an organization to influence a target audience. 

Determine which type of customer decision making-2 roommates by furniture for their apt.

Money left after paying for basic living necessities such as food, shelter, and clothing.

What is a PEST analysis?

An attribute of goods or services that makes them capable of satisfying consumers

-demand increases > price decrease -demand decrease > price increase

Classifying people who form a given market into even smaller groups.

-supply increase > price increase-supply decrease > price decrease

What is the basic concept of the free enterprise system?

___________ is one of the most expensive forms of promotion.

The group of people most likely to become customers

Determine which type of customer decision making-Blake buy a candy bar and a soft drink 

Money left after taking out taxes.

Owned and operated by one person who provides money and management andreceives profits

Determine which type of customer decision making -Jack purchases his first house.

A business owned by several people butconsidered to be one entity under the law

to convince a retailer to stock the products being promoted.

Sharon what own her own business. What type of business ownership is this?

modifying, creating, or deleting a company's product based on customer reviews 

making decisions about the features and services of a product that will help sell that product 

the efforts a business males to identify, place, and sell, its products, in the market place

The amount of goods producers are willing to make & sell

______ is a catchy phrase that helps promote a product.

Developing, promoting, and distributing products to satisfy customers needs and wants.

consumer willingness and ability to buy products