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Strategic Marketing
Strategic Marketing
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Study Guide for Strategic Marketing 5.01
Flashcards
20 cards
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Practice quiz
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Host live
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Questions
20
Answers
1
Mean Joe Green was a football player in the 70's and 80's for ?
Cowboys
Broncos
Patriots
Steelers
2
Name two types of costs associated with pricing.
fixed/price equilibrium
supply/demand
fixed/variable
variable/keystoning
3
Situation which an increase or decrease in price won't significantly affect demand for product.
elastic demand
marginal cost
elasticity of demand
inelastic demand
4
Price X Sales Unit= ?
Prestige
Current Ratio
Status Quo
Revenue
5
Keystoning is the practice of marking prices up...
35%
100%
110%
50%
6
Price Maximization is?
when supply equals marginal revenue
When marginal revenue equals marginal cost
100% markup
break even analysis equals keystoning
7
Quantity of product that is offered to market by a supplier at various prices for a period is?
market share
cost
demand
supply
8
Gross sales and revenues are sales figures not ?
not cost figures
are marginal revenue
are markup figures
are price maximization
9
Price allocates resources in what type of economy?
Open Market
Free Market
Contemporary Market
Socialist Market
10
The CPI is produced by what specific agency of the Federal Government?
Food and Drug Administration
The White House
Department of Commerce
Bureau of Labor Statistics
11
Mathematical software-based system to profitability fill unused reservation capacity?
capterra software
Business solution software
Yield management
Quicken software
12
The Challenger had had the first civilian on board and she was a teacher from which state?
New Hampshire
Virginia
North Carolina
Texas
13
What is given up in an exchange to acquire a good or service?
promotion
product
price
demand
14
A method determining what sales volume must be reached before total revenue equals total costs.
Break even analysis
status quo
fixed cost
supply
15
Price at which supply and demand are equal?
fixed/variable
up/down
supply/demand
revenue/sales
16
To a consumer, price is the
?
of something?
supply
cost
net gain
net loss
17
What effects price?
Internet
Competition
Distribution
All of the above
18
Prices begin to decrease during which stage of the Product Life Cycle?
Maturity
Decline
Growth
Introductory
19
What is one of Warren Buffetts top 10 tips for success?
Money
Passion
Traveling
Fancy car
20
Rising price levels make consumers more price?
optomistic
sensitive
apologetic
apathetic
