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Applied Psychology Consumer behaviour Flashcards | StudBud

Explore/Applied Psychology Consumer behaviour

Applied Psychology Consumer behaviour

12 terms·StudBud Administration·393 plays

Quiz for BTEC applied psychology Unit 1 consumer behaviour

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Questions 12

Answers

1
What does the EEG measure?
happiness
blood flow
Electrical activity
Thoughts
2
What is neuromarketing?
using knowledge of the brain to sell things
new marketing techniques
using drugs to sell things
part of the social approach
3
According to social psychologists students wear Nike Airforce One because....
They are expensive
To fit in
they are high quality
They are cheap
4
Social proof is caused by normative social influence
False
True
5
When a person looks at the reviews of a product to choose which one to buy this is called.....
Social learning
social proof
operant conditioning
Bandwagon effect
6
When McDonald's shows adverts that link it with happiness they are using
operant conditioning
semantic priming
associative priming
repetitive priming
7
A social norm is.....
an expected way of behaving
picking your nose in public...uuuurrrggggghhhh
an extrovert called Norman
a biological factor
8
What is this?
fMRI
EGG
EEG
swimming hat
9
Methods to try to control what people are thinking
brain laundering
rain bashing
dirty washing
brain washing
10
McDonald's gives you a free cup of coffee if you buy 5. This is an example of...
bribery
classical conditioning
operant conditioning
social learning theory
11
Priming is....
looking to others to fit in
preparing a surface for painting
subconsciously being influence to respond in a certain way
a type of conformity
12
TV adverts use celebrities because...
They are friendly
they are intelligent
They are poor
they are role models