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Marketing Mix/Target Markets/Utilities Flashcards | StudBud
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Marketing Mix/Target Markets/Utilities
Marketing Mix/Target Markets/Utilities
15 terms
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StudBud Administration
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#marketing
Flashcards
15 cards
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Questions
15
Answers
1
The most likely group of people to buy your product
Target market
Pricing strategy
Segmentation
Market information management
2
Which part of the marketing mix relies on Marketing Information Managament?
All of the Above
Price
Promotion
Product
3
Packaging is an example of which part of the marketing mix?
Price
Promotion
Product
Place
4
People who buy vegan food is an example of which type of segmentation?
Psychographics
Demographics
Geographics
Behavioral
5
Consumers who prefer warm weather is an example of:
Demographics
Behavioral
Psychographics
Geographics
6
Segmenting a market by income level is an example of:
Geographics
Behavioral
Demographics
Psychographics
7
Pricing lower than your competitors when you release a new product
Economy pricing
Market penetration
Price Skimming
Bundle pricing
8
Selling beach chairs by the ocean is an example of ______ utility.
Form
Place
Time
Information
9
Which is NOT one of the 7 marketing functions?
Financing
Selling
Marketing Information Management
Entrepreneurship
10
Adding value to a product is:
Segmentation
Financing
Target Markets
Utility
11
Which is NOT part of the marketing mix?
Promotion
Process
Product
Price
12
Pricing high due to it being a limited release or a perceived high value
Market penetration
Premium pricing
Price Skimming
Psychological
13
Choosing to also accept debit cards is an example of ________ utility.
Possession
Time
Form
Information
14
Turning avocados into guacamole is an example of ______ utility.
Time
Posession
Form
Place
15
1.99 instead of 2.00
Economy pricing
Premium pricing
Price Skimming
Psychological pricing