MASS 101 Final Prep

What was the original motivation for developing the Internet?

Media convergence is

Which research demonstrates that media don't tell people what to think as much as they tell people what to think about?

In the 1950s, it was common practice for black artists to cover songs first recorded by white performers.

Though reporters wouldn't admit it, they would have a harder time doing their job without the help of PR practitioners.

  A monopoly exists when a one firm controls an industry, either nationally or locally.

Product placement is an advertising strategy that puts products into movies, television shows, and video games.

The three basic divisions within the film industry are production, distribution and ______.

According to the textbook, the mass media have passed through the following five historical stages:

The minimal effects model holds that the media reinforce existing behaviors and attitudes rather than change them.

The division of the book industry that makes the most money is

The lead paragraph of an inverted pyramid news story typically includes quotes and supporting evidence.

Share is expressed as a percentage of the audience that was actually watching TV at the time.

Americans spend more than twice as much on movie tickets every year as on video/streaming rentals and purchases.

Which of the following rights are guaranteed by the First Amendment?

If a reporter falsely accuses a private person of criminal behavior in a televised report, the reporter is likely to be

The United States follows a _____________ model of free expression and free press.

The invention of movable type allowed the book to become the first mass-marketed communication product in history.

The most influential magazines of the nineteenth century targeted men.

Through radio's early history — from the 1920s to the 1940s — advertisers exercised very little control over programming

Which era of journalism best represents the historical arrival of newspapers as a mass medium?

What are two factors contributing to the digital divide?

For the first time in mass media history, the speed of communication surpassed the speed of transportation with the

 A situation in which a journalist may stand to benefit personally from a story is a