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marketing - L6&7 Flashcards | StudBud
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marketing - L6&7
marketing - L6&7
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Questions
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Answers
1
Which of these are part of the 7 secret ingredients?
Focus on benefits, not features
Empathize and solve their problem
Evoke emotion
Be colourful and stylish
2
Which of these is one of the 5 elements of a Print Ad
Have a strong headline
Have a serious headline
Have a sub-headline
Have a funny headline
3
Which of these is one of the 5 elements of a Print Ad
Keep it as simple as possible
Keep it clean and uncluttered
Focus on one main group of demographics
Include as much information as possible
4
Which of these is one of the 5 elements of a Print Ad
Don't be too focused on specifics
Have a careful plan
Be willing to adapt
Focus on the profits
5
Which of these are part of the 7 secret ingredients?
Ads should speak to your niche (target audience)
Make it fill you with national pride
Avoid waffle
Be intelligent
6
Which of these is a DO?
Use small fonts
Keep your slides simple and on topic
Use lots of animation
Use a larger font
7
Which of these is one of the 5 elements of a Print Ad
Focus on the latest fads
Be free flowing and change ideas based on context
Have one main idea/concept and stick to it
Have concepts in the background to add depth
8
What did brand originally mean?
Advertisement
Ownership
Philosophy
Marketing
9
Which of these are part of the 7 secret ingredients?
Make it feel native
Focus on features, not benefits
Use a clear call to action
Target a specific demographic based on prior research
10
Marketing adds value to products
True
False
11
Which of these make up part of the 4 elements of market segmentation?
Geographics
Etnicity
Personality
Demographics
12
Which of these make up part of the 4 elements of market segmentation?
Social media profile
Behavourial
Psychographics
Age
13
Popularity is one of the 4 P's
True
False
14
Presentation is one of the 4 P's
True
False
15
Which of these is one of the 5 elements of a Print Ad
Have an in-depth explanation
Have a group of connected ideas
Target as many consumers as possible
Focus on benefits
16
Marketing creates competition
False
True
17
Which of these is a DO?
Use a simple font
Use neon
Use a simple background
Include images that complement your words
18
Promotion is one of the 4 P's
True
False
19
Price is one of the 4 P's
True
False
20
A sale is simply the act of selling a product and/or service
False
True
