final Quiz! for my favorite Klass! 3344 fa23

Word of mouth is an example of PAID media

when new product development results R not be favorable, the research process starts over w updated concept development

the act of gathering secondary data on the competition's marketing strategy

__________ describe UST's brand identity.

Audience segmentation is when _______.

allows a company to develop targeted communciation strategies to reach each cusomer set

brand research ~= brand perception research

Word of mouth is an example of EARNED media

Grouping customers into categories so a co can better understand & meet a specific customer group's needs ___________.

Since individual features R rated in new product development surveys, it is not necessary to ask about holistic concepts

Research conducted to determine which variant of a digital ad is more successful is referred to as ________.

if a significant difference n product purchases is not identified between groups, the co should segment only 1 group

The probability of selling to a new customer is higher than the probability of selling to a returning customer.

data gathered by monitoring SM platforms for conversations about a co's brand, competitors, or product category trends

Secondary data can be either quantitative or qualitative.

This is a slogan or statement that positions a product line or brand in the marketplace in a succinct way.

a way to gather brand perception that uses both survey and social listening data

Common ways to segment a company's internal customer data do NOT include ________.

Brand perception / positioning studies are recommended to be conducted every quarter

Business intelligence often comes from existing information such as sales and customer data.

Nonprofit businesses do not need revenue.

gathers perceptions of an org/brand to help gain an understanding of how the brand is viewed

segment of a mkt that has specific characteristics/needs & is large enough 2 warrant a dedicated product/service called

quality or feature a co or product is known for or would like to be known for

________ is a predefined segmentation scheme that uses population characteristics within geographic regions.

key brand attribute a co is well recognized for in its industry

Audience segmentation within the marketing function primarily focuses on ________.

A survey instrument is considered ________ when it produces results that can be replicated with the same instrument.

A combo of key owned attributes make up a co's brand identity

"Broken Collars, Mended Hearts" is an example of LAPAW's _____.